Archive for 2008

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Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.

Bob Feldman

It’s time to hand out bonuses: but wait, in this environment?


December 15th, 2008

Originally Published PR Week

Many companies are in a predicament right now. Their financial performance during the first half of the year was fairly strong and, as such, their full-year numbers are good enough to provide bonuses to key staff members who performed well.

But the second half of the year, especially the fourth quarter, has been terrible, with signs that things will only get worse in 2009. In an environment of staff and budget cuts, how can a company also pay out bonuses?

This dilemma raises two questions, one financial, and the other moral. First, is it financially prudent to pay out bonuses, even if “earned” in 2008, when 2009 has the potential to be a financial disaster? (more…)

Tom Martin

The Internet has taken student activism to an even higher level


December 1st, 2008

Originally Published PR Week

It has been more than 40 years since a group of Columbia University students staged a sit-in at the office of the president, Grayson Kirk, to protest (among other things) the school’s affiliation with a consortium that did military research for the government. The incident led some to conclude that a generational revolution had begun with radical college students leading the way.

While the recent presidential campaign saw a return to the headlines of one of that era’s revolutionaries – William Ayers – many observed that today’s college students seemed pretty docile compared to their parents’ generation. Where were the anti-war protesters? Where were the anti-globalists? Why weren’t more students displaying anger with the corporate greed that had sown the seeds for financial cataclysm? (more…)

Bob Feldman

Lessons from Tuesday’s election: confidence, consistency are key


November 3rd, 2008

Originally Published PR Week

I’m going out on a ledge here, and writing this column two weeks before Election Day. There’s a decent chance you’re reading this after we know the identity of our next president. So if Sen. John McCain won the election, what follows won’t hold much water. But, if Sen. Barack Obama is our next president, I think there are some lessons we should all consider.

The last weeks of the campaign were particularly volatile due to intense problems with the economy. The quickly assembled bailout package, followed by the wild fluctuations of the stock market, created a crisis mentality, adding to the already combative election cycle. (more…)

Tom Martin

Guest lecturers, students recieve reciprocal value from discussions


October 11th, 2008

Originally Published PR Week

Much has been written about the unprecedented transfer of wealth that will soon gain momentum as a generation of baby boomers passes along a lifetime of upward mobility to its children and grandchildren. While the financial turmoil of the last few months has trimmed many nest eggs, it still promises to be quite a haul for the Gen-Xers and Millennials.

But we baby boomers have another precious holding in our portfolios, one that hasn’t lost any of its value as the markets have tanked. It is the sum total of our vast knowledge and experience, gained through years of trial and error in the all-too-real world in which we have lived and practiced. (more…)

Bob Feldman

Demands for productivity boosts have CCOs looking at their firms


September 15th, 2008

Originally Published PR Week

Most chief communications officers right now are coming under intense pressure to streamline their budgets.  CEOs and CFOs seem to be preparing for a further downturn in 2009.

One area that often gets attention is outside agency spending.  Having held senior positions with Burson-Marsteller, Ketchum and GCI Group, and as a former client-side CCO, I know something about this subject.

Let me offer some tips.  If you’re a CCO, before you focus on the agency, focus on your own practices. Some things to think about: (more…)

Tom Martin

Theory vs. practice? The correct answer is both for PR education


September 1st, 2008

Originally Published PR Week

As I write this, all across the country thousands of faculty members in schools of communication, journalism and related disciplines are beginning a new academic year. While estimates vary, it is safe to say that well over 50,000 and perhaps as many as 75,000 students of communication, journalism, public relations and similar majors are cutting the tags off their new back packs, scuffing up their flip flops and saying goodbye to their summer friends as they head back to campus. (more…)

Bob Feldman

Where’s the beef? The keys to calming a panicked population


July 28th, 2008

Originally Published PR Week

This month I’m going to shift from internal management to issues management, and our case study comes straight from the last few weeks’ headlines:

Day after day, we’ve seen pictures of Koreans jamming the streets to protest lifting of a ban on U.S. beef imports. The protests were inflamed when the U.S. ambassador insulted Koreans by saying they were ignoring what science knows about mad cow disease, fear of which underlay the import ban. (more…)

Tom Martin

With a lack of men entering PR, we need new ideas for recruiting


July 21st, 2008

Originally Published PR Week

Anyone who has spent time lately in college classrooms speaking to students in public relations and communication disciplines has seen first-hand an unmistakable trend. The field is finding it increasingly difficult to attract male students. I have spoken on a half dozen campuses in addition to my own in the last year and the gender ratio I’m seeing is about seventy percent female; some of the classes I taught didn’t have a single male student. (more…)

Bob Feldman

The boss wants a cut of 20%; so what’s the next step for Marvin?


June 16th, 2008

Originally Published PR Week

I’ve been friends for a long time with a guy we’ll call Marvin Blotnick.  Marvin was flying home from Chicago the other day having spent a tough two days at a corporate senior management meeting.  Marvin was stressed.   He told me every executive at the meeting was asked to do scenario planning, which meant Marvin had to come back with two new budgets, one reflecting a 10 percent cut, the other 20. (more…)

Tom Martin

Schools must help bridge gap between comms and business


June 2nd, 2008

Originally Published PR Week

I recently joined thirty colleagues from the academic, agency and corporate worlds for a symposium co-sponsored by the Arthur W. Page Society and the Institute for Public Relations, organizations I currently serve as a trustee. The symposium was hosted for the third year at the Tuck School of Business at Dartmouth College. (more…)

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