WATCH Bob Feldman, Co-Founder and Partner in PulsePoint Organizational Design & Change Management.
WATCH Jeff Hunt, Lead Partner in PulsePoint Group’s Brand and Reputation Management Practice
WATCH Paul Walker discuss integrating social media into the enterprise while driving real, bottom-line results.
WATCH Michael Gale, recognized industry expert in integrated technology marketing, discuss digital and social engagement strategy.
George Jamison, principal at Spencer Stuart, on the today’s communications landscape and job prospects for Chief Communications Officers.
Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the sixth in a series of videos where he provides insight into the findings.
Oscar Suris, EVP of Corporate Communications at Wells Fargo who recently transitioned from the auto industry to financial services, discusses the keys to success as a communicator in any industry.
Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the fourth in a series of videos where he provides insight into the findings.
A few signs have suggested an end to the recession may be on the horizon. As our clients’ businesses pick up they are investing in revitalizing products and services. They are kick-starting their innovation initiatives. Many of them are exploring crowdsourcing and co-creation options, and we have a lot of experience in this area. In the next couple weeks I am going to post 2-3 videos on digital innovation. The first one (posted here) looks at five cases I really like: Foldit, Dell ’ s IdeaStorm (we worked on this one), Cisco ’ s iPrize, P&G Innovation and AT&T ’ s internal innovation initiative. Let me know what you think.
Lisa Ryan, SVP/Managing Director of Heyman Associates, the NYC-based search firm specializing in communications, discusses the job market for communications in today’ s uncertain economy.
Jeff Hunt, PulsePoint Group partner, provides a definition of a socially engaged enterprise and discusses the imperative of C-level advocacy for social engagement success. Click here to view this video regarding “A Socially Engaged Enterprise and the Imperative of C-suite Advocacy.”
Michael Gale, PulsePoint Group partner, discusses the methodology behind a new study, conducted in collaboration with The Economist Intelligent Unit, “The Economics of the Socially Engaged Enterprise.” He explains executives’ perceptions on the business value of social engagement and presents a social journey map for companies to follow. Click here to view this video regarding “Methodology and Social Journey Maps.”
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
PulsePoint Group
March 7th, 2008
Fortune magazine’s recent cover story on Gen Y is fair notice: There are a lot of them and more are coming!
And many are coming into the world of PR.
GenY, estimated by recent census data at 70+ million, isn’t just the future of business, they’re here today forcing companies to adapt to their unique set of values and priorities. (more…)
Trendspotting: The Communications Landscape
PulsePoint Group
March 20th, 2008
Based on recent work, Feldman & Partners has identified the following trends and insights that we believe will have serious and long-term ramifications on the world of communications. All observations link to the warning bells we now hear: the economy is tightening and many companies will be in for a rough ride. That means more potential crises, more tough issues and, unfortunately, pressure to do more with less. (more…)
Tags: Commentary, Trendspotting
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