Originally Published PR Week
Why do many CCOs I meet these days express frustration that their people are often viewed in their companies as tacticians, not strategists?
Take the case of two people I know: Sid Lipschitz and Zelda Schpondulix, executives at the Acme Explosives Corporation. (Okay, the characters are composites and the company name requires credit to Warner Bros., but the situation is real.) (more…)