WATCH Bob Feldman, Co-Founder and Partner in PulsePoint Organizational Design & Change Management.
WATCH Jeff Hunt, Lead Partner in PulsePoint Group’s Brand and Reputation Management Practice
WATCH Paul Walker discuss integrating social media into the enterprise while driving real, bottom-line results.
WATCH Michael Gale, recognized industry expert in integrated technology marketing, discuss digital and social engagement strategy.
George Jamison, principal at Spencer Stuart, on the today’s communications landscape and job prospects for Chief Communications Officers.
Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the sixth in a series of videos where he provides insight into the findings.
Oscar Suris, EVP of Corporate Communications at Wells Fargo who recently transitioned from the auto industry to financial services, discusses the keys to success as a communicator in any industry.
Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the fourth in a series of videos where he provides insight into the findings.
A few signs have suggested an end to the recession may be on the horizon. As our clients’ businesses pick up they are investing in revitalizing products and services. They are kick-starting their innovation initiatives. Many of them are exploring crowdsourcing and co-creation options, and we have a lot of experience in this area. In the next couple weeks I am going to post 2-3 videos on digital innovation. The first one (posted here) looks at five cases I really like: Foldit, Dell ’ s IdeaStorm (we worked on this one), Cisco ’ s iPrize, P&G Innovation and AT&T ’ s internal innovation initiative. Let me know what you think.
Lisa Ryan, SVP/Managing Director of Heyman Associates, the NYC-based search firm specializing in communications, discusses the job market for communications in today’ s uncertain economy.
Jeff Hunt, PulsePoint Group partner, provides a definition of a socially engaged enterprise and discusses the imperative of C-level advocacy for social engagement success. Click here to view this video regarding “A Socially Engaged Enterprise and the Imperative of C-suite Advocacy.”
Michael Gale, PulsePoint Group partner, discusses the methodology behind a new study, conducted in collaboration with The Economist Intelligent Unit, “The Economics of the Socially Engaged Enterprise.” He explains executives’ perceptions on the business value of social engagement and presents a social journey map for companies to follow. Click here to view this video regarding “Methodology and Social Journey Maps.”
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
Tom Martin
July 21st, 2008
Originally Published PR Week
Anyone who has spent time lately in college classrooms speaking to students in public relations and communication disciplines has seen first-hand an unmistakable trend. The field is finding it increasingly difficult to attract male students. I have spoken on a half dozen campuses in addition to my own in the last year and the gender ratio I’m seeing is about seventy percent female; some of the classes I taught didn’t have a single male student. (more…)
Where’s the beef? The keys to calming a panicked population
Bob Feldman
July 28th, 2008
Originally Published PR Week
This month I’m going to shift from internal management to issues management, and our case study comes straight from the last few weeks’ headlines:
Day after day, we’ve seen pictures of Koreans jamming the streets to protest lifting of a ban on U.S. beef imports. The protests were inflamed when the U.S. ambassador insulted Koreans by saying they were ignoring what science knows about mad cow disease, fear of which underlay the import ban. (more…)
Tags: Commentary, Crisis & Issues Management
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