Originally Published PR Week
As I write this, all across the country thousands of faculty members in schools of communication, journalism and related disciplines are beginning a new academic year. While estimates vary, it is safe to say that well over 50,000 and perhaps as many as 75,000 students of communication, journalism, public relations and similar majors are cutting the tags off their new back packs, scuffing up their flip flops and saying goodbye to their summer friends as they head back to campus. (more…)
Demands for productivity boosts have CCOs looking at their firms
Bob Feldman
September 15th, 2008
Originally Published PR Week
Most chief communications officers right now are coming under intense pressure to streamline their budgets. CEOs and CFOs seem to be preparing for a further downturn in 2009.
One area that often gets attention is outside agency spending. Having held senior positions with Burson-Marsteller, Ketchum and GCI Group, and as a former client-side CCO, I know something about this subject.
Let me offer some tips. If you’re a CCO, before you focus on the agency, focus on your own practices. Some things to think about: (more…)
Tags: Commentary, Managing Agencies, Productivity
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