Organization Optimization

WATCH Bob Feldman, Co-Founder and Partner in PulsePoint Organizational Design & Change Management.

Organization Optimization
Brand Reputation and Issues Management

WATCH Jeff Hunt, Lead Partner in PulsePoint Group’s Brand and Reputation Management Practice

Brand Reputation and Issues Management
Digital transformation

WATCH Paul Walker discuss integrating social media into the enterprise while driving real, bottom-line results.

Digital transformation
Marketing Strategy

WATCH Michael Gale, recognized industry expert in integrated technology marketing, discuss digital and social engagement strategy.

Marketing Strategy
George Jamison on the landscape and job prospects for CCOs

George Jamison, principal at Spencer Stuart, on the today’s communications landscape and job prospects for Chief Communications Officers.

George Jamison on the landscape and job prospects for CCOs
Index Series 6- Change

Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the sixth in a series of videos where he provides insight into the findings.

Index Series 6- Change
Oscar Suris on Keys to Success in Any Industry

Oscar Suris, EVP of Corporate Communications at Wells Fargo who recently transitioned from the auto industry to financial services, discusses the keys to success as a communicator in any industry.

Oscar Suris on Keys to Success in Any Industry
PulsePoint Group Corporate Communication Index Series Part 4: Governance

Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the fourth in a series of videos where he provides insight into the findings.

PulsePoint Group Corporate Communication Index Series Part 4: Governance
Digital Innovation: Part 1

A few signs have suggested an end to the recession may be on the horizon. As our clients’ businesses pick up they are investing in revitalizing products and services. They are kick-starting their innovation initiatives. Many of them are exploring crowdsourcing and co-creation options, and we have a lot of experience in this area. In the next couple weeks I am going to post 2-3 videos on digital innovation. The first one (posted here) looks at five cases I really like: Foldit, Dell ’ s IdeaStorm (we worked on this one), Cisco ’ s iPrize, P&G Innovation and AT&T ’ s internal innovation initiative. Let me know what you think.

Digital Innovation: Part 1
Lisa Ryan - The Comms Job Market

Lisa Ryan, SVP/Managing Director of Heyman Associates, the NYC-based search firm specializing in communications, discusses the job market for communications in today’ s uncertain economy.

Lisa Ryan - The Comms Job Market
A Socially Engaged Enterprise and the Imperative of C-suite Advocacy.

Jeff Hunt, PulsePoint Group partner, provides a definition of a socially engaged enterprise and discusses the imperative of C-level advocacy for social engagement success. Click here to view this video regarding “A Socially Engaged Enterprise and the Imperative of C-suite Advocacy.”

A Socially Engaged Enterprise and the Imperative of C-suite Advocacy.
Methodology and Social Journey Maps.

Michael Gale, PulsePoint Group partner, discusses the methodology behind a new study, conducted in collaboration with The Economist Intelligent Unit, “The Economics of the Socially Engaged Enterprise.” He explains executives’ perceptions on the business value of social engagement and presents a social journey map for companies to follow. Click here to view this video regarding “Methodology and Social Journey Maps.”

Methodology and Social Journey Maps.

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Archive for October, 2008

Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.

Guest lecturers, students recieve reciprocal value from discussions

Tom Martin
October 11th, 2008

Originally Published PR Week

Much has been written about the unprecedented transfer of wealth that will soon gain momentum as a generation of baby boomers passes along a lifetime of upward mobility to its children and grandchildren. While the financial turmoil of the last few months has trimmed many nest eggs, it still promises to be quite a haul for the Gen-Xers and Millennials.

But we baby boomers have another precious holding in our portfolios, one that hasn’t lost any of its value as the markets have tanked. It is the sum total of our vast knowledge and experience, gained through years of trial and error in the all-too-real world in which we have lived and practiced. (more…)

Tags: Commentary, PR Education
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Organization Optimization

Organization Optimization

Brand Reputation and Issues Management

Brand Reputation and Issues Management

Digital transformation

Digital transformation

Marketing Strategy

Marketing Strategy

George Jamison on the landscape and job prospects for CCOs

George Jamison on the landscape and job prospects for CCOs

Index Series 6- Change

Index Series 6- Change

Oscar Suris on Keys to Success in Any Industry

Oscar Suris on Keys to Success in Any Industry

PulsePoint Group Corporate Communication Index Series Part 4: Governance

PulsePoint Group Corporate Communication Index Series Part 4: Governance

Digital Innovation: Part 1

Digital Innovation: Part 1

Lisa Ryan - The Comms Job Market

Lisa Ryan - The Comms Job Market

A Socially Engaged Enterprise and the Imperative of C-suite Advocacy.

A Socially Engaged Enterprise and the Imperative of C-suite Advocacy.

Methodology and Social Journey Maps.

Methodology and Social Journey Maps.

Archive for October, 2008

Guest lecturers, students recieve reciprocal value from discussions

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