Debjani Deb, co-founder and managing partner of EmPower Research, provides her insight into the impact of social media on communications research, measurement and metrics.
Archive for January, 2009
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
Say Hello to Your New Best Friends: The CIO & Team
Jeff Hunt
January 10th, 2009
Yes, they are the same guys you call to complain about: e-mail failures, spam, restrictive firewalls, your clumsy laptop, your lazy desktop, your old blackberry, no remote access and slow internet.
Well, say hello to your new best friend. The digital and social media revolution has ushered in a new era for communications professionals where technology is not just a nice-to-have enabler of more efficient communications. It is an absolute imperative for all communications (internal and external). While IT is probably only 20 percent of the total solution (80 percent is people and process), it’s an absolutely critical 20 percent. Without IT, you are pretty much dead in the water. (more…)
Recent Posts
- Collaboration Drives Communities
- Oscar Suris on Keys to Success in Any Industry
- A Higher Purpose is PR’s World Series
- Moving Beyond Reputation– It’s Character That Really Counts
- Can Social Networks Drive Professional Development?
- The Quantified SWOT: Try It, You’ll Like It
- PulsePoint Group Appoints Don V. Cogman as Chairman
- Nine More Characteristics of the Engaged Enterprise
- Digital Media Pioneer Paul Walker Joins PulsePoint Group As Partner
- Seven Characteristics of the Engaged Enterprise
Video Posts
- Oscar Suris on Keys to Success in Any Industry
- Seven Characteristics of the Engaged Enterprise
- Overcoming barriers to the adoption of corporate social media Part 3: Buy-In
- Bill Margaritis on most the important trends in the PR profession
- Overcoming the Barriers to Adopting Corporate Social Media - Part 2: Preparation
- Richard Jones on communications in an economic crisis
- Overcoming the Barriers to Adopting Corporate Social Media - Part 1: Culture
- The Scope of Social Media
- Paul Argenti on the greatest resistance to company adoption of social media
- Ray Jordan on learning from a tough situation
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Tough Times Demand Research, But Go Beyond Usual PR Metrics
Bob Feldman
January 26th, 2009
Originally Published PR Week
If I had to guess, despite the tough economy, public relations research companies are probably doing pretty well these days. When the bottom line gets extra scrutiny, everyone typically steps up to make sure they have quantifiable metrics in place to support their business operations.
Still, I would encourage a deeper dive.
Most chief communications officers are under increasing pressure to link communications performance to measurable business results.
It’s no surprise. Most corporate executives I meet, from CEOs to heads of business units, cannot readily articulate how the public relations activity in their organizations measurably impact key business drivers.
(more…)
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