WATCH Bob Feldman, Co-Founder and Partner in PulsePoint Organizational Design & Change Management.
WATCH Jeff Hunt, Lead Partner in PulsePoint Group’s Brand and Reputation Management Practice
WATCH Paul Walker discuss integrating social media into the enterprise while driving real, bottom-line results.
WATCH Michael Gale, recognized industry expert in integrated technology marketing, discuss digital and social engagement strategy.
George Jamison, principal at Spencer Stuart, on the today’s communications landscape and job prospects for Chief Communications Officers.
Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the sixth in a series of videos where he provides insight into the findings.
Oscar Suris, EVP of Corporate Communications at Wells Fargo who recently transitioned from the auto industry to financial services, discusses the keys to success as a communicator in any industry.
Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the fourth in a series of videos where he provides insight into the findings.
A few signs have suggested an end to the recession may be on the horizon. As our clients’ businesses pick up they are investing in revitalizing products and services. They are kick-starting their innovation initiatives. Many of them are exploring crowdsourcing and co-creation options, and we have a lot of experience in this area. In the next couple weeks I am going to post 2-3 videos on digital innovation. The first one (posted here) looks at five cases I really like: Foldit, Dell ’ s IdeaStorm (we worked on this one), Cisco ’ s iPrize, P&G Innovation and AT&T ’ s internal innovation initiative. Let me know what you think.
Lisa Ryan, SVP/Managing Director of Heyman Associates, the NYC-based search firm specializing in communications, discusses the job market for communications in today’ s uncertain economy.
Jeff Hunt, PulsePoint Group partner, provides a definition of a socially engaged enterprise and discusses the imperative of C-level advocacy for social engagement success. Click here to view this video regarding “A Socially Engaged Enterprise and the Imperative of C-suite Advocacy.”
Michael Gale, PulsePoint Group partner, discusses the methodology behind a new study, conducted in collaboration with The Economist Intelligent Unit, “The Economics of the Socially Engaged Enterprise.” He explains executives’ perceptions on the business value of social engagement and presents a social journey map for companies to follow. Click here to view this video regarding “Methodology and Social Journey Maps.”
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
PulsePoint Group
January 15th, 2009
Debjani Deb, co-founder and managing partner of EmPower Research, provides her insight into the impact of social media on communications research, measurement and metrics.
Jeff Hunt
January 10th, 2009
Yes, they are the same guys you call to complain about: e-mail failures, spam, restrictive firewalls, your clumsy laptop, your lazy desktop, your old blackberry, no remote access and slow internet.
Well, say hello to your new best friend. The digital and social media revolution has ushered in a new era for communications professionals where technology is not just a nice-to-have enabler of more efficient communications. It is an absolute imperative for all communications (internal and external). While IT is probably only 20 percent of the total solution (80 percent is people and process), it’s an absolutely critical 20 percent. Without IT, you are pretty much dead in the water. (more…)
Tough Times Demand Research, But Go Beyond Usual PR Metrics
Bob Feldman
January 26th, 2009
Originally Published PR Week
If I had to guess, despite the tough economy, public relations research companies are probably doing pretty well these days. When the bottom line gets extra scrutiny, everyone typically steps up to make sure they have quantifiable metrics in place to support their business operations.
Still, I would encourage a deeper dive.
Most chief communications officers are under increasing pressure to link communications performance to measurable business results.
It’s no surprise. Most corporate executives I meet, from CEOs to heads of business units, cannot readily articulate how the public relations activity in their organizations measurably impact key business drivers.
(more…)
Tags: Commentary
No Comments »