Debjani Deb, co-founder and managing partner of EmPower Research, provides her insight into the impact of social media on communications research, measurement and metrics.
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
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Social Media esp. Microblogging has exploded as Debjani has mentioned. Twitter is arguably the busiest channel of social conversations and companies are increasingly taking keen interest in following these channels to make informed decisions about their product or service.