Archive for May, 2009

Point of View Logo

Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.

PulsePoint Group

Paul Argenti on using social media as corporate tool

PulsePoint Group
May 26th, 2009

 

Paul Argenti, Professor in Dartmouth’s Tuck School of Business, on using social media as a corporate communications tool.

Bob Feldman

Newsflash: Our future is about talent

Bob Feldman
May 20th, 2009

Originally published PR Week 

I recently had the privilege to be invited by the Council of PR Firms to join some colleagues in a teleconference/webinar about the strategies agencies can employ to do well in this difficult economy.
 
I was joined by Kathryn Metcalfe of Pfizer, Baker & McKenzie’s Mark Bain, Peppercom’s Darryl Siry, and by our moderator, Darryl Salerno of Second Quadrant.
 
It should come as no surprise that these folks had some terrific insights, ranging from high-value ways to help companies drive their businesses forward to basic recommendations on the importance of passionately focusing on client loyalty in such a tumultuous time. (more…)

PulsePoint Group

Bob DeFillippo on communicating news to employees

PulsePoint Group
May 18th, 2009

Bob DeFillippo, CCO of Prudential, discusses how the company communicates news with employees through its PRU Today platform.

Bill Feldman

As crisis managers, what can we learn from the swine flu response?

Bill Feldman
May 12th, 2009

We have gone from near-panic over the emergence of swine flu, to dismissing it as hype.

On May 1, the World Health Organization reported only 331 cases of swine flu worldwide, but still declared the crisis to be at level 5 alert on a scale of 6, meaning that this strain of flu might be considered an all-out pandemic if the numbers keep rising.

On the same day, CNBC reported that flu masks were “flying off the shelves,” and soon after, China quarantined Mexican visitors.

Now, just a few days later, with the virulence of the virus apparently less than originally feared, the federal government has relaxed its attitude toward school closings and the media is asking whether it was all hype. The public has quickly become so blasé that, only a few days after Vice President Biden sounded an off-message travel alarm, “Cinco de Swino” parties were held in Washington and other U.S. cities. (more…)

PulsePoint Group

David Samson on managing reputation under intense scrutiny

PulsePoint Group
May 6th, 2009

David Samson, General Manager of Public Affairs at Chevron, on managing reputation in an industry under intense scrutiny.

PulsePoint Group

Ray Jordan on J&J’s organizational philosophy

PulsePoint Group
May 1st, 2009

Ray Jordan, Corporate VP of Public Affairs and Corporate Communication at Johnson & Johnson, on the organizational philosophy of J&J and the corporate communications group and how they maintain consistency.

Recent Posts

Video Posts

Tags

Archives

Subscribe to RSS

addtomyyahoo4
Subscribe in NewsGator Online
Add to My AOL
Subscribe with Bloglines
Add to netvibes
Add to Google

original feed View Feed XML
— or —

Subscribe by Email