Paul Argenti, Professor in Dartmouth’s Tuck School of Business, on using social media as a corporate communications tool.
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
PulsePoint Group
May 6th, 2009
David Samson, General Manager of Public Affairs at Chevron, on managing reputation in an industry under intense scrutiny.
PulsePoint Group
May 1st, 2009
Ray Jordan, Corporate VP of Public Affairs and Corporate Communication at Johnson & Johnson, on the organizational philosophy of J&J and the corporate communications group and how they maintain consistency.
Newsflash: Our future is about talent
Bob Feldman
May 20th, 2009
Originally published PR Week
I recently had the privilege to be invited by the Council of PR Firms to join some colleagues in a teleconference/webinar about the strategies agencies can employ to do well in this difficult economy.
I was joined by Kathryn Metcalfe of Pfizer, Baker & McKenzie’s Mark Bain, Peppercom’s Darryl Siry, and by our moderator, Darryl Salerno of Second Quadrant.
It should come as no surprise that these folks had some terrific insights, ranging from high-value ways to help companies drive their businesses forward to basic recommendations on the importance of passionately focusing on client loyalty in such a tumultuous time. (more…)
Tags: Commentary, Leadership, Professional Development, Talent
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