Its amazing how short memories can be, and in particular how the media can “invent” something that has long been around.
Due in large part to the media’s love affair with Barack Obama, recent stories have developed on how the President has turned average citizens into lobbyists – a group he has publicly denigrated on more than one occasion – and what a powerful force they can be at the grassroots level if organized and motivated as he so successfully did in his 2008 presidential campaign.
Notwithstanding his personal success in mobilizing his troops to successfully wage his campaign (which was extremely well done), grassroots lobbying has been around longer than Barack Obama has been out of grade school. And, corporations and associations that woke up years ago to the tremendous impact it could have on legislation important to their future have long understood the power of the “voter back home” in influencing Congress and the Administration. (more…)