WATCH Bob Feldman, Co-Founder and Partner in PulsePoint Organizational Design & Change Management.
WATCH Jeff Hunt, Lead Partner in PulsePoint Group’s Brand and Reputation Management Practice
WATCH Paul Walker discuss integrating social media into the enterprise while driving real, bottom-line results.
WATCH Michael Gale, recognized industry expert in integrated technology marketing, discuss digital and social engagement strategy.
George Jamison, principal at Spencer Stuart, on the today’s communications landscape and job prospects for Chief Communications Officers.
Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the sixth in a series of videos where he provides insight into the findings.
Oscar Suris, EVP of Corporate Communications at Wells Fargo who recently transitioned from the auto industry to financial services, discusses the keys to success as a communicator in any industry.
Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the fourth in a series of videos where he provides insight into the findings.
A few signs have suggested an end to the recession may be on the horizon. As our clients’ businesses pick up they are investing in revitalizing products and services. They are kick-starting their innovation initiatives. Many of them are exploring crowdsourcing and co-creation options, and we have a lot of experience in this area. In the next couple weeks I am going to post 2-3 videos on digital innovation. The first one (posted here) looks at five cases I really like: Foldit, Dell ’ s IdeaStorm (we worked on this one), Cisco ’ s iPrize, P&G Innovation and AT&T ’ s internal innovation initiative. Let me know what you think.
Lisa Ryan, SVP/Managing Director of Heyman Associates, the NYC-based search firm specializing in communications, discusses the job market for communications in today’ s uncertain economy.
Jeff Hunt, PulsePoint Group partner, provides a definition of a socially engaged enterprise and discusses the imperative of C-level advocacy for social engagement success. Click here to view this video regarding “A Socially Engaged Enterprise and the Imperative of C-suite Advocacy.”
Michael Gale, PulsePoint Group partner, discusses the methodology behind a new study, conducted in collaboration with The Economist Intelligent Unit, “The Economics of the Socially Engaged Enterprise.” He explains executives’ perceptions on the business value of social engagement and presents a social journey map for companies to follow. Click here to view this video regarding “Methodology and Social Journey Maps.”
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
PulsePoint Group
August 21st, 2009
Check out this video from Socialnomics.net for some compelling statistics on just how big the impact of social media really is.
Jeff Hunt
August 11th, 2009
With many economic indicators pointing to at least the beginning of the end of one of the greatest recessions since the Great Depression, is it finally time to start examining what life might look like on the other side of the downturn? Is it too early to start injecting hope back into your organization? Does your CEO have a new story to tell about the next chapter in your company’s history? Is there an agreement on a growth strategy? These questions are worth asking now, or soon, even if we believe the economic turnaround is still a couple of quarters away.
Why? Well, you wouldn’t think it would be too difficult to get senior leadership to start projecting a positive future, if indeed things are beginning to look a little brighter. But, the fact is that leadership teams find it far more difficult to get focused early on telling the positive story, than they do when the news is all doom and gloom. There is something about a deep dive in financial performance, severe lay offs and waning sales that focus a leadership team with laser like precision. It’s far more difficult, particularly in the early stages of the rebound. Why? (more…)
Joah Spearman
August 7th, 2009
In the old world, press releases were the preferred route to communicate important messages about your business or organization. Quarterly earnings? Press release. New board member? Press release. New produ
ct? Sure, there may be a blog or video, but typically only after the press release.
Then the higher powers (those brainiacs from Harvard, MIT and Stanford) created Web 2.0.
Now, some employee can catch wind of something, blog about it anonymously and it shows up in your Google alert with your company’s name on it. And changing your Network on Facebook is basically sending a press release to your friends saying “Hey! I changed jobs/cities!” Subsequent wall postings with “congrats” and “what next?” are to be expected.
In essence, the press release’s main job – to share previously withheld information with the public – is no longer one of exclusivity. (more…)
PulsePoint Group
August 5th, 2009
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Paul Argenti, professor in Dartmouth’s Tuck School of Business, on the greatest resistance to adopting social media inside most companies — fear of losing control.
Do ask; do tell…Army encourages soldiers to speak up
Grant Toups
August 18th, 2009
One of the findings in practically every recent study on social media is that in older companies cutting edge social media initiatives are sometimes harder to get off the ground because of the powerful muscle memory formed from years of success. But, as many communicators in these companies undoubtedly know, the way we operate is changing and communicators at all levels of the corporate world find themselves fighting that muscle memory of broadcast-style push communications techniques. Certainly this generalization doesn’t apply to every company; it may not even apply to most, but for some it seems a formidable challenge.
But support for the social media buy-in proposition is coming from an unlikely source … the U.S. Army.
A recent New York Times piece explored a new pilot program of wikis launched by the Army for developing a number of its field manuals. These “rules of the road” documents were historically written by military thinkers at the various educational and training institutions across the country. The pilot program allows for editing and adding content by any active soldier, from Private to General, using technology similar to Wikipedia while requiring that each entry be attributed to someone. (more…)
Tags: Commentary, Social Media
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