Check out this video from Socialnomics.net for some compelling statistics on just how big the impact of social media really is.
Archive for August, 2009
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
August 11th, 2009
With many economic indicators pointing to at least the beginning of the end of one of the greatest recessions since the Great Depression, is it finally time to start examining what life might look like on the other side of the downturn? Is it too early to start injecting hope back into your organization? Does your CEO have a new story to tell about the next chapter in your company’s history? Is there an agreement on a growth strategy? These questions are worth asking now, or soon, even if we believe the economic turnaround is still a couple of quarters away.
Why? Well, you wouldn’t think it would be too difficult to get senior leadership to start projecting a positive future, if indeed things are beginning to look a little brighter. But, the fact is that leadership teams find it far more difficult to get focused early on telling the positive story, than they do when the news is all doom and gloom. There is something about a deep dive in financial performance, severe lay offs and waning sales that focus a leadership team with laser like precision. It’s far more difficult, particularly in the early stages of the rebound. Why? (more…)