Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
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- PulsePoint Group Appoints Don V. Cogman as Chairman
- Nine More Characteristics of the Engaged Enterprise
- Digital Media Pioneer Paul Walker Joins PulsePoint Group As Partner
- Seven Characteristics of the Engaged Enterprise
Video Posts
- Oscar Suris on Keys to Success in Any Industry
- Seven Characteristics of the Engaged Enterprise
- Overcoming barriers to the adoption of corporate social media Part 3: Buy-In
- Bill Margaritis on most the important trends in the PR profession
- Overcoming the Barriers to Adopting Corporate Social Media - Part 2: Preparation
- Richard Jones on communications in an economic crisis
- Overcoming the Barriers to Adopting Corporate Social Media - Part 1: Culture
- The Scope of Social Media
- Paul Argenti on the greatest resistance to company adoption of social media
- Ray Jordan on learning from a tough situation
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Paul Argenti on the greatest resistance to company adoption of social media
PulsePoint Group
August 5th, 2009
Paul Argenti, professor in Dartmouth’s Tuck School of Business, on the greatest resistance to adopting social media inside most companies — fear of losing control.
Tags: Commentary, Social Media, video