We recently had the distinct pleasure of conducting a three-day social media conference for members of the Arthur W. Page Society’s Future Leaders program. The program is a two-year professional development exercise in which approximately 20 “next generation chief communications officers” study various dimensions of our business.
Over the three-day session exploring the uses of social media by corporations, a number of key learnings emerged - from the need for focus and the importance of starting small to the power of listening and the benefits to executives of a social media mentor.
Click here for a free copy of the report in PDF format.
We also took the opportunity to ask the participants for their thoughts on the biggest obstacles companies face to adopting and leveraging social media and how to overcome those obstacles. In the coming weeks, we’ll be sharing those video insights with you here, so be sure to bookmark this page and check back often.
For a free copy of the full report in PDF format, click here.
The clock is ticking for comms pros to grab leadership of social media
Bob Feldman
September 21st, 2009
Originally published in PR Week
We’ve entered the next phase of social media. The experimenting is over. Social media has transformed our business; how companies communicate will never be the same. And I mean communicate in the broadest sense of the word, including marketing, customer engagement, market engagement for R&D and product development, etc.
From where I sit, many chief communications officers are helping to drive this change and will be at the forefront of this corporate transformation.
But I also see many who aren’t. The clock is ticking and it’s time to do what’s required to provide leadership.
The alternative: Marketing will do it for you. (more…)
Tags: Commentary, Leadership, Social Media
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