Jeff Lockwood, Executive Director of Communications for the Novartis Institutes of BioMedical Research, Jennifer Kuperman, VP of Corporate Communications at Visa, Russell Wilkerson, Director of Corporate Communications at GE, and Melissa Martin, Director of Corporate Communications at Symantec, explore the importance of preparation and answering the tough questions before embarking on a corporate social media initiative.
Archive for October, 2009
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
Richard Jones on communications in an economic crisis
PulsePoint Group
October 8th, 2009
Richard Jones, SVP and Chief Communications Officer at Guardian LIfe Insurance Company, on the key communications challenges a tumultuous economy poses for a large financial services company.
Overcoming the Barriers to Adopting Corporate Social Media - Part 1: Culture
PulsePoint Group
October 5th, 2009
Arthur Page Society Future Leaders Experience participants Diane Terrell, VP of Strategic Communications at FedEx; Benjamin Atkins, Global Pharma News Manager at Novartis; and Morgan Marzec, a consultant at Gagen MacDonald, discuss overcoming the first barrier to adopting corporate social media programs … culture.
Recent Posts
- What’s Ahead in the New Year: The Expectation of Engagement
- Get Beyond Tasks At Hand When Making Your Next Hire
- Check the Attitude at the Door: The Responsibility of BU Comms Pros
- Part 3: Engagement Breaks Silos
- The Role of “Corporate” in a Comms Organization
- Part 2: The Seven Drivers of Integration are a Little Eclectic
- Part 1: Integration Matters
- The New CEO and the Power of Symbolism
- Brands Can Experiment On Google Plus, But Don’t Go Overboard
- The Evolution of Social Media Monitoring: A Vertical Approach to Listening
Video Posts
- The Weekly Pulse: 3/2/11
- PulsePoint Group Corporate Communication Index Series Part 7: Deeper Focus
- The Weekly Pulse: 2/23/11
- PulsePoint Group Corporate Communication Index Series Part 6: Change
- The Weekly Pulse: 1/26/11
- PulsePoint Group Corporate Communication Index Series Part 5: Managing Talent
- The Weekly Pulse: 1/19/11
- PulsePoint Group Corporate Communication Index Series Part 4: Governance
- PulsePoint Group Corporate Communication Index Series Part 3: Deeper Role
- The Digital Story of the Nativity
Tags
- Social Media
- Commentary
- video
- Leadership
- Reputation
- Tips
- Organizational Design
- Internal Communcations
- Trendspotting
- Crisis & Issues Management
- PR Education
- Talent
- 2010 Index
- Engaged Enterprise
- Professional Development
- Crowdsourcing
- Productivity
- PRWeek
- Compensation
- In the News
- Statistics
- Add new tag
- mobile
- The Weekly Pulse
- Innovation
- Collaboration
- Strategy
- media
- Media Relations
- Page Society
- SXSW '11
- Organization Design
- Resource Allocation
- CEO Counsel
- Influence
- Branding
- Financial Crisis
- Feedback
- Online Communities
- Guidelines & Regulations
- Digital Media
- Trust
- SEO
- Implementation
- Marketing
- Integration
- Managing Agencies
- Activism
- Agency Consolidation
- Ethics
- Grassroots
- FedEx
- Advertising
- Mission
- Apps
- Mashable
- CES
- 2011 Trends
- Foursquare
- Communication
- Search
- Content Creation
- Location
- Listening Center
- Arthur W. Page Society
- Influencer relations
- Communications
Archives
- January 2012
- November 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
What We Need to Nurture: Entrepreneurship & Innovation
Bob Feldman
October 26th, 2009
Originally Published PR Week October 2009
If you’re a Tom Friedman fan, you know he doesn’t write much about the world of public relations. But he might as well have in one of his recent columns.
Headlined “The New Untouchables,” Friedman writes that in addition to our banking system needing a “reboot and an upgrade,” so too does our education system.
Against a backdrop of who is getting laid off in this economy and who isn’t, a clear trend seems to have emerged: “Those who have the ability to imagine new services, new opportunities and new ways to recruit work (are) being retained. They are the new ‘untouchables’,” Freidman writes. Those simply waiting for the economy to improve so they can resume their jobs the way they had in the past are the very people apt to be let go. (more…)
Tags: Commentary, Leadership, Professional Development, Talent
No Comments »