Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
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Recent Posts
- The New Age of Engagement…It’s WOM on Steroids
- Engagement Has Become the Business World’s New Currency
- Don’t Duck the Tough Employee Talk
- IPR’s 2009 Distinguished Lecture: Jon Iwata, IBM
- Overcoming barriers to the adoption of corporate social media Part 3: Buy-In
- Bill Margaritis on most the important trends in the PR profession
- What We Need to Nurture: Entrepreneurship & Innovation
- Overcoming the Barriers to Adopting Corporate Social Media - Part 2: Preparation
- Richard Jones on communications in an economic crisis
- Overcoming the Barriers to Adopting Corporate Social Media - Part 1: Culture
Video Posts
- Overcoming barriers to the adoption of corporate social media Part 3: Buy-In
- Bill Margaritis on most the important trends in the PR profession
- Overcoming the Barriers to Adopting Corporate Social Media - Part 2: Preparation
- Richard Jones on communications in an economic crisis
- Overcoming the Barriers to Adopting Corporate Social Media - Part 1: Culture
- The Scope of Social Media
- Paul Argenti on the greatest resistance to company adoption of social media
- Ray Jordan on learning from a tough situation
- Howard Clabo on positioning Applied Materials as a leader in solar tech
- Tom Martin on ethics in corporate communications
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Overcoming barriers to the adoption of corporate social media Part 3: Buy-In
PulsePoint Group
November 23rd, 2009
Craig Rothenberg of J&J, Russell Wilkerson of GE, Anders Edholm of Electrolux, Corey DuBrowa of Waggener Edstrom and Ron Defeo of The Home Depot on the importance of internal buy-in to social media and how to get it.
Tags: Commentary, Leadership, Page Society, Reputation, Social Media, video