The fundamental rules of effective marketing are being rewritten. The rapid evolution of social networking technologies is making it easier for customers to get more precise information. It’s making it easier for them to consult one another, and it’s fundamentally impacting the way they make purchase decisions.
Customer experiences have never been more important. Word of mouth has been put on steroids.
So what does it mean to marketers? It’s the arrival of a new era, where engagement is the new currency that drives customer loyalty. But engagement must be defined as a true exchange of value and not just the act of pushing information. Getting someone to visit your web site is not engagement. (more…)