It's still too early to analyze the results of this innovative new model, but I'm willing to bet that should HSN's partnership with Quirky result in sales beyond HSN's online community, retailers will be scrambling to emulate similar exercises in online retail crowdsourcing. The date to watch is January 29, when Quirky's CEO visits HSN to present the first products born of the new model. In my opinion, the really interesting metric will be the ability of HSN and Quirky to bring these socially developed products to markets outside of the HSN community, as they plan to do. If you take away the storytelling and the attachment of the community curation of a product, what percentage will have the legs to make it outside of HSN's network? I suppose we will have to wait and see.
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