A recap of the previous week’s POV posts:
1/19: Grammys Go Social – Will It Improve Ratings?: The music industry continues to be at the forefront of social media innovation and excellence. Lady Gaga, Justin Bieber and Rhiana are Twitter legends and music videos continue to be the most-viewed videos on the web.
1/17: PulsePoint Group Corporate Communication Index Series Part 4- Governance (video): Watch Bob Feldman, partner at PulsePoint Group, provide commentary on the firm’s recently released Corporate Communication Index Study. This is the fourth in a series of videos where he provides insight into the findings.
1/15: Eight Communication Traps that Foil Innovation: Clients often ask us about best practices in corporate communications and for examples of how best-in-class organizations implement them. These engagements vary depending on the client’s needs and their industry, but one constant is the need to benchmark those organizations that are among the first to transform emerging communications practices into core competencies.
1/14: Trendstream Study Finds Consumer Trust in Social Networking Contacts on the Rise: Trendstream, the UK-based digital consultancy, has released its 2011 Web Index, available here. It provides a thoroughly interesting, in-depth look at the evolution of social media engagement that observes a growing trend toward social networks and users as qualifiers and distributors of “professional” content, with individual content creation on the decline. I wanted to take a minute to point out one thing that really jumped out at me.
1/13: Tips on Writing Strong Social Media Content: There is a lot of social media advice out there and it can be tough to know where to start. You should definitely develop a strategy and do some planning before launching, but don’t let extensive planning and the need for perfection prevent you from getting started. Here are five tips that you can use now to create content for a social media program, even in a large organization.