Google+ is addictive, engaging and at 20 million users (in less than a month) and growing. It’s the “real deal.”
Last week Google let a handful of brands use Google Plus on a test basis and reportedly kicked a few off.
Ford Motor Company has a test brand profile.
Then a Google Plus product manager Christian Oestlien posted a video message saying they are accelerating their roadmap to bring business profiles sooner than anticipated. He encouraged companies to find “a real person who is willing to represent your organization as him or herself on Google Plus using our consumer profiles as was originally intended.”
That’s a slightly convoluted way to say: It’s okay for businesses to get moving on Google Plus as long they have the authority to represent the company. At least that’s my interpretation.