Integration + Engagement is the Secret Sauce for Highly-Productive Marketing

Integration is the key stepping-stone to making marketing the cornerstone of the growth model for the organization. Great integration leads to the fully engaged and ongoing dialogue with customers through the purchase journey. The engaged social and digital integrated model delivers amazing opportunities for the brand, both in new solution offerings, as well as the opportunity to respond and react faster to market shifts.

In part 2 of this series, we'll explore the seven drivers of integration. For now, it's important to recognize that interactions with customers need to be aligned, and companies need to create systems and processes that let managers of different engagement points share insights and knowledge.