WATCH Bob Feldman, Co-Founder and Partner in PulsePoint Organizational Design & Change Management.
WATCH Jeff Hunt, Lead Partner in PulsePoint Group’s Brand and Reputation Management Practice
WATCH Paul Walker discuss integrating social media into the enterprise while driving real, bottom-line results.
WATCH Michael Gale, recognized industry expert in integrated technology marketing, discuss digital and social engagement strategy.
George Jamison, principal at Spencer Stuart, on the today’s communications landscape and job prospects for Chief Communications Officers.
Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the sixth in a series of videos where he provides insight into the findings.
Oscar Suris, EVP of Corporate Communications at Wells Fargo who recently transitioned from the auto industry to financial services, discusses the keys to success as a communicator in any industry.
Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the fourth in a series of videos where he provides insight into the findings.
A few signs have suggested an end to the recession may be on the horizon. As our clients’ businesses pick up they are investing in revitalizing products and services. They are kick-starting their innovation initiatives. Many of them are exploring crowdsourcing and co-creation options, and we have a lot of experience in this area. In the next couple weeks I am going to post 2-3 videos on digital innovation. The first one (posted here) looks at five cases I really like: Foldit, Dell ’ s IdeaStorm (we worked on this one), Cisco ’ s iPrize, P&G Innovation and AT&T ’ s internal innovation initiative. Let me know what you think.
Lisa Ryan, SVP/Managing Director of Heyman Associates, the NYC-based search firm specializing in communications, discusses the job market for communications in today’ s uncertain economy.
Jeff Hunt, PulsePoint Group partner, provides a definition of a socially engaged enterprise and discusses the imperative of C-level advocacy for social engagement success. Click here to view this video regarding “A Socially Engaged Enterprise and the Imperative of C-suite Advocacy.”
Michael Gale, PulsePoint Group partner, discusses the methodology behind a new study, conducted in collaboration with The Economist Intelligent Unit, “The Economics of the Socially Engaged Enterprise.” He explains executives’ perceptions on the business value of social engagement and presents a social journey map for companies to follow. Click here to view this video regarding “Methodology and Social Journey Maps.”
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
Paul Walker
March 28th, 2012
The past few years the c-suite has been willing to take a leap of faith on the benefits of social engagement. The declining impact of traditional media, explosive growth of social media and anecdotal evidence of social successes motivated them to do so. (more…)
Brittany Aguilar
March 11th, 2012
I just left a session at SXSW called “Discover the New Frontier of the Glocal Internet” (See tweets from the session here). It was a great panel consisting of Adrian McDermott, VP of Engineering at Zendesk; Christine Lagorio, Exec Editor at Inc.com; Dave Altarescu, US Director of Marketing at Spotify; Holger Luedorf, VP, Mobile & Partnerships at FourSquare; and Jack Welde, CEO at Smartling. (more…)
Paul Walker
March 9th, 2012
SXSW Interactive is finally here! We’ve identified just some of the best workshops, panel discussions and solo presentations going on this weekend to help you on your journey to becoming a Socially Engaged Enterprise. Have fun! (more…)
Paul Walker
March 9th, 2012
For the last couple of years we’ve been discussing the emergence of “The Socially Engaged Enterprise” and in 2012 we decided to double-down on R&D of the concept.
The Socially Engaged Enterprise is a new kind of enterprise that actively engages customers in meaningful conversations – enabled by social technologies – so both parties benefit. This mutual exchange of value is not just about products, but valuable information that builds commonality of interests and a sense of trust. Socially engaged enterprises have a significant advantage in improving marketing and sales effectiveness, sales and market share, and brand value. (more…)
Michael Gale
March 9th, 2012
You probably saw the delightful picture summary on Reddit and Facebook describing various social media options in relation to donuts! It’s like a cheat sheet for the social landscape. Social technologies require a new lexicon, so a cheat sheet approach helps us more efficiently jump into online conversations.
For those who may not have seen it, here it is: (more…)
Brittany Aguilar
March 7th, 2012
“The best executive is the one who has sense enough to pick good [people] to do what (s)he wants done, and self-restraint to keep from meddling with them while they do it.”
-Theodore Roosevelt
With President Roosevelt’s perspective in mind, your internal social engagement policy should help those good people do their jobs, and it shouldn’t be designed to meddle with them while they are doing it. (more…)