WATCH Bob Feldman, Co-Founder and Partner in PulsePoint Organizational Design & Change Management.
WATCH Jeff Hunt, Lead Partner in PulsePoint Group’s Brand and Reputation Management Practice
WATCH Paul Walker discuss integrating social media into the enterprise while driving real, bottom-line results.
WATCH Michael Gale, recognized industry expert in integrated technology marketing, discuss digital and social engagement strategy.
George Jamison, principal at Spencer Stuart, on the today’s communications landscape and job prospects for Chief Communications Officers.
Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the sixth in a series of videos where he provides insight into the findings.
Oscar Suris, EVP of Corporate Communications at Wells Fargo who recently transitioned from the auto industry to financial services, discusses the keys to success as a communicator in any industry.
Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the fourth in a series of videos where he provides insight into the findings.
A few signs have suggested an end to the recession may be on the horizon. As our clients’ businesses pick up they are investing in revitalizing products and services. They are kick-starting their innovation initiatives. Many of them are exploring crowdsourcing and co-creation options, and we have a lot of experience in this area. In the next couple weeks I am going to post 2-3 videos on digital innovation. The first one (posted here) looks at five cases I really like: Foldit, Dell ’ s IdeaStorm (we worked on this one), Cisco ’ s iPrize, P&G Innovation and AT&T ’ s internal innovation initiative. Let me know what you think.
Lisa Ryan, SVP/Managing Director of Heyman Associates, the NYC-based search firm specializing in communications, discusses the job market for communications in today’ s uncertain economy.
Jeff Hunt, PulsePoint Group partner, provides a definition of a socially engaged enterprise and discusses the imperative of C-level advocacy for social engagement success. Click here to view this video regarding “A Socially Engaged Enterprise and the Imperative of C-suite Advocacy.”
Michael Gale, PulsePoint Group partner, discusses the methodology behind a new study, conducted in collaboration with The Economist Intelligent Unit, “The Economics of the Socially Engaged Enterprise.” He explains executives’ perceptions on the business value of social engagement and presents a social journey map for companies to follow. Click here to view this video regarding “Methodology and Social Journey Maps.”
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
Patricia B. Smith
May 17th, 2013
Here’s a sampling of what PulsePoint Group consultants are reading and sharing on Yammer this week.
PPG Partner Paul Walker recommends that everyone keep up with “the big dog,” Google. The mashable.com article linked below reports that Google Maps now shows clouds in Earth’s atmosphere in real time. How cool is that?
Paul Walker
May 13th, 2013
Recently I’ve had the opportunity to talk to a number of Fortune 500 executives about their use of enterprise social media platforms like Yammer, Salesforce Chatter, SocialCast and others.
Social Media “Fatigue”
The majority of them said employee use of the platforms grew at a super rapid pace in the beginning, but after a while, both membership and participation declined. One CCO called it “social media fatigue.” The question is: what are the differences between a company that has a growing or stable, active membership, and a company that has a declining membership?
Patricia B. Smith
May 10th, 2013
Each week, PulsePoint Group associates post links to interesting articles they’ve found online to our internal Yammer account. Here’s a sampling of what we were sharing this week.
Partner Paul Walker posted a provocative slide show about a looming threat to content creation. Is your content good, or is it…well…click below to look at the slide show!
Patricia B. Smith
May 3rd, 2013
Each week, PulsePoint Group associates post links to interesting articles they’ve found online to our internal Yammer account. We thought you might like to see a sampling of what we’re surfing.
Associate James Wakefield commented on the launch of the new social networking site, State.
Here’s the link if you would like to read the article: State Launches Opinion Network Where You Don’t Need Followers To be Heard.
Jeff Hunt
April 30th, 2013
We are currently spending quite a bit of time helping clients learn how to tell great stories. In days gone by, we might have referred to this coaching as “media” or “presentation skills” training. But today, thanks to the proliferation of social media and networking, savvy executives recognize the only way to truly communicate and connect is to share relevant stories that capture the hearts, minds and souls of the people they are trying to reach.
Paul Walker
April 25th, 2013
When I first heard the stories about “crowdsourcing” surrounding the manhunt for the Boston Marathon bombing suspects, I thought it was a great idea.
At the same time, I was reminded of what happens when corporations use open-ended crowdsourcing to solicit new ideas to improve products or services. Almost inevitably, they are inundated with a mountain of ideas, most fairly low quality. Then the business has to set aside time and valuable resources to sort through the piles of rubble to find the one or two gems hidden within. Frankly, it can be a distraction and usually does not end well. I hoped this would not be the case in Boston.
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Bill Feldman
April 18th, 2013
In my last post, I provided an overview of how the NLRB has been reining in corporate social media policies to make sure that they don’t infringe on employees’ right to communicate with each other about wages, benefits, and working conditions. The NLRB has interpreted that right broadly, and we identified 14 areas commonly addressed by corporate social media policies that the NLRB rulings have touched upon. Bear in mind that what we’re talking about here are policies that limit the things employees can do in personal social media use. Companies have much greater latitude to limit what is said in their name.
There are some real surprises here, but with a little care, I believe most of your social media policy objectives can be met while avoiding problems with the NLRB.
Jacklyn Allgayer
April 15th, 2013
Cellphones can help gather data and reduce research costs.
At SXSWi this year, we focused our efforts on learning how to create innovative content. There were plenty of sessions offering to teach participants how to visualize data in cool and new (and often old) ways, but we were more interested in how we could uniquely mine data for targeted content purposes.
I eventually stumbled into a somewhat lonely room where a panel of journalists (John Keefe, Matt White, Nadav Aharony and Sarah Williams) were leading a discussion entitled, “Sensoring the News: Detector-Driven Journalism.” They were talking about the importance of leveraging smartphone sensors for data mining purposes.
Paul Walker
April 12th, 2013
People continue to buzz and ask about The Pew Center social media usage research released a few days ago. One stat in particular had some companies concerned. For the first time ever, social media activity across all platforms dropped among the 18 to 29 year-old demographic, from 92 percent of users in 2011 down to 83 percent in 2012.
Matt Ceniceros
April 8th, 2013
Last Tuesday, on April 2, the Securities and Exchange Commission issued a report clarifying Regulation FD, stating that it was alright for companies to use social media to make announcements provided investors were first alerted about which platforms would be used. Our own Matt Ceniceros provided great insight into the ruling in his blog post on Friday. Today, Matt gives us a thunmbnail overview of the ruling, including a quote from the SEC’s Acting Director of the Division of Corporation Finance, Lona Nallengara.
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