Bill Feldman
Senior Counselor

Bill Feldman, a senior counselor with PulsePoint Group, has nearly 30 years experience at the intersection of law, journalism, politics and public policy. He has combined his background as a lawyer, a journalist and communications executive to work with PulsePoint Group in the following areas:

  • Public policy and government relations: Working closely with the client’s government relations consultants, helped a major national trade association develop and implement a communications and messaging strategy to cope with potentially negative publicity following Hurricane Katrina.
  • Litigation and the media: Helped an independent U.S. oil producer achieve greater media visibility for its multi-billion-dollar dispute with a large Russian energy producer.
  • Crisis management: Counseled a “fund of funds” in its communications with investors and with the media in the aftermath of the 2008 market collapse and the Bernard Madoff scandal.
  • Communications training and development: For one of the world’s largest computer and electronics manufacturers, helped develop a world-class, university-style training program for its communications professionals.
  • Branding and positioning: Was part of the PulsePoint Group team that created a new name, mission statement, and overall brand for a nonprofit organization devoted to technology transfer.

Prior to his work with PulsePoint Group, Bill was president of Agra Informa, Inc. (a unit of Informa plc), the leading information company in the U.S. covering food and nutrition regulation and policy.  His background in crisis management and its connection with law and public policy includes involvement in the U.S. mad cow crisis of 2003 (about which he has spoken at several industry conferences), obesity policy and the related lawsuit filed against McDonald’s Corp., and various food safety and biotechnology issues.
His experience in branding and positioning extends to his successful development of many new information products on topics ranging from AIDS Policy to Russian business law for several organizations, including the Bureau of National Affairs, Inc., one of the largest publishers of legal and regulatory news and information in the world.

Bill has also worked in political communications, recently with the major Washington, D.C. firm Kennedy Communications.

Bill holds a B.S. in Journalism, magna cum laude, from Boston University, and a Juris Doctor from George Washington University. He is admitted to practice law in the District of Columbia. He has been a guest lecturer in the graduate program in business and economics journalism at Boston University, and at the University of Maryland.