Paul Walker
Partner

Paul Walker is widely recognized as one of the country’s leading communications and marketing digital media specialists.

His primary mission at PulsePoint is to work with clients to develop strategies and innovative solutions that engage prospects, customers and employees in more relevant and effective ways.  This includes digital, social and mobile media – blended with more traditional CRM, marketing and communications — to build their brands, develop markets and sell more products and services.  Paul’s current clients include Johnson & Johnson, Novartis, The University of Texas, Dell and Delta.  Paul also has advised Nike, Genentech, ExxonMobil, MasterCard, Boehringer Ingelheim, Nokia,  Allstate,  Hampton Inn, Corner Bakery and other  major brands.

A good example is his work for Dell. Paul led a project to develop and implement a comprehensive, new digital media capability for the company which included digital media strategy development; monitoring on-line channels; rapid response and resolution of customer service issues; digital influencer relations; Direct2Dell, the company’s first weblog (also in Chinese and Spanish); One Dell Way, an internal blogging program; Studio Dell, educational videos; IdeaStorm, an idea engine; www.regeneration.org, a green community program; Social Media for Small Business Powered by Dell on Facebook and more.  Today, Dell is considered a leader in the use of social media.

Paul also has held leadership positions at Cohn & Wolfe Digital, Accenture and Y&R/Burson-Marsteller.  He is a graduate of The University of Texas.

Connect with Paul on Twitter, Facebook, LinkedIn and Foursquare.