We recently had the distinct pleasure of conducting a three-day social media conference for members of the Arthur W. Page Society’s Future Leaders program. The program is a two-year professional development exercise in which approximately 20 “next generation chief communications officers” study various dimensions of our business.
Over the three-day session exploring the uses of social media by corporations, a number of key learnings emerged - from the need for focus and the importance of starting small to the power of listening and the benefits to executives of a social media mentor.
Click here for a free copy of the report in PDF format.
We also took the opportunity to ask the participants for their thoughts on the biggest obstacles companies face to adopting and leveraging social media and how to overcome those obstacles. In the coming weeks, we’ll be sharing those video insights with you here, so be sure to bookmark this page and check back often.
For a free copy of the full report in PDF format, click here.
McKinsey Fires A Warning at CCO’s
Bob Feldman & Jeff Hunt
June 11th, 2009
The McKinsey Quarterly has just fired a warning shot across the desks of CCOs.
They – and CMOs and CEOs too – better pay attention.
The article, “Rebuilding Corporate Reputations,” (subscription required) describes the dramatic extent to which the events leading up to the current recession have eroded public confidence in corporations.
And it describes the equally dramatic changes in how corporations need to respond: integrating their communications activities, engaging with digital and social media, genuinely changing business practices, stepping up the quality of their research, listening to and activating constituencies, and engaging the CEO with the community.
Good advice – indeed, it’s what we’ve been counseling clients for some time.
But the kicker comes at the end: (more…)
Tags: Commentary, Leadership, Reputation
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