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A little over a year ago, these were the first thirteen words of a Forbes story titled “Google vs. Facebook”:

“Competition is heating up between G

oogle and Facebook for control of the universe…”

Whether you’re a Chief Communications Officer or a Chief Marketing Officer, it is extremely important you understand the nature of this battle because the wars waged over the Web by these behemoths can, and will increasingly, impact your online strategy.

Like every major conflict, it started as genuine competition (“I wonder what those guys are doing?”) before a fundamental difference of opinion (“That’s not the way it’s done!”) triggered a full-out war with some former Google employees taking parting shots on their way to Facebook.

Google, which went public less than five years ago, grossed nearly $22 billion last year in only its 10th year of existence. As far as the Internet is concerned, if you were to compare Google to buy viagra online an American, with the options being a) Tom Hanks, b) Tiger Woods, c) Barack Obama or d) Oprah Winfrey, the answer would be e) ‘greater than all of the above’. (more…)

I’m sure you’ve played the telephone game before…one person tells another person something and then it goes through several people, one-by-one,

until you get to the end to find out the story has change

d. That’s a good game to introduce you to social media.

If you tell one person a story and then try to control every word they pass along to a friend then you’re doing the exact opposite of what social media is built to do. Companies struggle to let go of control, but sometimes that’s where the success lies. Just out of reach from your press release.

I spend hours upon hours on Facebook, Twitter, LinkedIn, MySpace, blogs, and other social media sites each week, sometimes for work and sometimes for fun, but almost always to plug into the telephone game.

If you’re unwilling to a) share your story or b) have that story altered, social media is (more…)