Oscar Suris, EVP of Corporate Communications at Wells Fargo who recently transitioned from the auto industry to financial services, discusses the keys to success as a communicator in any industry.
Author Archive
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
PulsePoint Group Appoints Don V. Cogman as Chairman
PulsePoint Group
June 17th, 2010
Former President of Burson-Marsteller to be Firm’s First Chairman
AUSTIN, TX (June 17, 2010) — Management and Digital consulting firm PulsePoint Group announced today the appointment of Don V. Cogman as Chairman.
Cogman is the former president and chief operating officer of global communications firm Burson-Marsteller, and has been active in public policy work for many years. Cogman has served as a senior counselor with PulsePoint Group since the firm’s founding.
“Don is a true leader in our field, and my partners and I are thrilled to welcome him into this new role,” said Jeff Hunt, principal and PulsePoint co-founder. “His expertise in public affairs, issues management and strategic communications combined with his deep board service experience make him a perfect fit to serve as our first Chairman.”
The Changing World of Communications Management
Cogman brings over 30 years of strategic consulting experience as the company continues to focus on enhancing the rapidly evolving role of communications as a strategic business asset. (more…)
Digital Media Pioneer Paul Walker Joins PulsePoint Group As Partner
PulsePoint Group
April 6th, 2010
Former WPP, Accenture Executive To Lead Global Digital Media Practice
Austin, Texas – April 8, 2010 – Paul Walker, widely recognized as one of the leading global digital media experts, is joining PulsePoint Group, a communications management consulting firm, as a third partner to lead the firm’s digital media practice.
Walker, a social media advisor to leading global brands like Dell, Johnson & Johnson, Nike, ExxonMobil, Novartis and MasterCard, will team up with Bob Feldman and Jeff Hunt. PulsePoint was founded just one year ago and has quickly become a trusted, strategic advisor to such companies as Dell, Chevron, Amgen, CA, USAA, Johnson & Johnson, Novartis, Delta Airlines among others. The firm specializes in digital and social media, issues and crisis management and organizational design and change.
Walker will support PulsePoint’s primary mission of working with major brands to develop strategies and innovative solutions that engage prospects, customers and employees in more relevant and effective ways. This includes digital, social and mobile media – blended with more traditional CRM, marketing and communications — to build brands, develop markets and sell more products and services.
Accenture Experience Key to PulsePoint Mission
“We are thrilled to welcome Paul as a partner in the firm,” said Jeff Hunt. “Paul, Bob and I have known each other for more than 25 years and our professional respect and mutual admiration has deepened through every chapter in our careers. Paul is without a doubt one of the most enlightened and strategic practitioners in digital and social media. He has pioneered some of the most impactful applications of social media for clients like Dell and more recently The University of Texas,” Hunt said. (more…)
IPR’s 2009 Distinguished Lecture: Jon Iwata, IBM
PulsePoint Group
December 2nd, 2009
Jon Iwata, SVP of communications and marketing at IBM, gave the following speech on the future of the communications profession at the November 4th 2009 Institute for Public Relations Distinguished Lecture Series at the Yale Club in New York City. If you weren’t at the event, you should check it out; it’s a compelling read for anyone keeping their finger on the pulse of the PR profession.
“Toward a New Profession: Brand, Constituency and Eminence on the Global Commons”
Good evening, everyone.
I am honored by the opportunity to speak with you tonight. I have long appreciated the research and education work of the Institute for Public Relations. And when I think about those who have preceded me at this podium over the years, I am humbled.
As anyone does who is invited to step up to this podium, I went back and read a number of the speeches of those who have appeared here over the past 10 to 15 years. And what struck me was that they were all, in one way or another, talking about the same thing: a fundamental shift in the world, in the nature and status of organizations and of business itself, and of the implications of all of that for our profession. (more…)
Bill Margaritis on most the important trends in the PR profession
PulsePoint Group
November 3rd, 2009
Bill Margaritis, incoming Page Society president and Corporate VP of Worldwide Communications and Investor Relations at FedEx, on the major trends in PR/communications.
Overcoming the Barriers to Adopting Corporate Social Media - Part 2: Preparation
PulsePoint Group
October 19th, 2009
Jeff Lockwood, Executive Director of Communications for the Novartis Institutes of BioMedical Research, Jennifer Kuperman, VP of Corporate Communications at Visa, Russell Wilkerson, Director of Corporate Communications at GE, and Melissa Martin, Director of Corporate Communications at Symantec, explore the importance of preparation and answering the tough questions before embarking on a corporate social media initiative.
Richard Jones on communications in an economic crisis
PulsePoint Group
October 8th, 2009
Richard Jones, SVP and Chief Communications Officer at Guardian LIfe Insurance Company, on the key communications challenges a tumultuous economy poses for a large financial services company.
Overcoming the Barriers to Adopting Corporate Social Media - Part 1: Culture
PulsePoint Group
October 5th, 2009
Arthur Page Society Future Leaders Experience participants Diane Terrell, VP of Strategic Communications at FedEx; Benjamin Atkins, Global Pharma News Manager at Novartis; and Morgan Marzec, a consultant at Gagen MacDonald, discuss overcoming the first barrier to adopting corporate social media programs … culture.
The Importance of a Real Employee Feedback Loop
PulsePoint Group
September 11th, 2009
Check out this profile of management professor Ethan Burris by Tracy Mueller from the McCombs School of Business at the University of Texas-Austin on why an open, two-way employee feedback loop is vital to morale and idea generation.
Photo by Christina Murrey, University of Texas-Austin
Recent Posts
- Collaboration Drives Communities
- Oscar Suris on Keys to Success in Any Industry
- A Higher Purpose is PR’s World Series
- Moving Beyond Reputation– It’s Character That Really Counts
- Can Social Networks Drive Professional Development?
- The Quantified SWOT: Try It, You’ll Like It
- PulsePoint Group Appoints Don V. Cogman as Chairman
- Nine More Characteristics of the Engaged Enterprise
- Digital Media Pioneer Paul Walker Joins PulsePoint Group As Partner
- Seven Characteristics of the Engaged Enterprise
Video Posts
- Oscar Suris on Keys to Success in Any Industry
- Seven Characteristics of the Engaged Enterprise
- Overcoming barriers to the adoption of corporate social media Part 3: Buy-In
- Bill Margaritis on most the important trends in the PR profession
- Overcoming the Barriers to Adopting Corporate Social Media - Part 2: Preparation
- Richard Jones on communications in an economic crisis
- Overcoming the Barriers to Adopting Corporate Social Media - Part 1: Culture
- The Scope of Social Media
- Paul Argenti on the greatest resistance to company adoption of social media
- Ray Jordan on learning from a tough situation
Tags
- Commentary
- video
- Leadership
- Social Media
- Reputation
- Organizational Design
- Professional Development
- PR Education
- Crisis & Issues Management
- Internal Communcations
- Talent
- Engaged Enterprise
- Trendspotting
- Compensation
- Productivity
- Page Society
- Influence
- media
- Branding
- In the News
- Media Relations
- Statistics
- Feedback
- Add new tag
- Organization Design
- Resource Allocation
- Managing Agencies
- CEO Counsel
- Activism
- Agency Consolidation
- Financial Crisis
- Ethics
- Grassroots
- FedEx
- Advertising
- Online Communities
Archives
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
Overcoming barriers to the adoption of corporate social media Part 3: Buy-In
PulsePoint Group
November 23rd, 2009
Craig Rothenberg of J&J, Russell Wilkerson of GE, Anders Edholm of Electrolux, Corey DuBrowa of Waggener Edstrom and Ron Defeo of The Home Depot on the importance of internal buy-in to social media and how to get it.
Tags: Commentary, Leadership, Page Society, Reputation, Social Media, video
No Comments »