Check out this video from Socialnomics.net for some compelling statistics on just how big the impact of social media really is.
Author Archive
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
Ray Jordan on learning from a tough situation
PulsePoint Group
July 24th, 2009
Ray Jordan, Corporate VP of Public Affairs and Communications at Johnson & Johnson, on learning from a tough situation at J&J.
Howard Clabo on positioning Applied Materials as a leader in solar tech
PulsePoint Group
July 13th, 2009
Howard Clabo, Senior Director of Worldwide Media Relations at Applied Materials, on repositioning the company as a leader in solar technology after years of strategically operating in the background for its clients in semiconductor, television panel and other industries.
PulsePoint in the News: PR Must Make Case vs. Marketing
PulsePoint Group
July 10th, 2009
Reprinted with permission from O’Dwyer’s Public Relations News
Bob Feldman, formerly CEO of GCI Group, and Jeff Hunt, a 17-year veteran of Burson-Marsteller, who are now in their own firm, said PR pros must take notice of advice in The McKinsey Quarterly that chief marketing officers might be the ones to lead in refurbishing the tarnished reputations of the financial and business worlds.
Feldman and Hunt, now partners in Pulse Point Group, Los Angeles and Austin, say McKinsey’s advice is “a warning to communications and PR heads” that they must present the case for PR to their managements or risk being “marginalized.” (more…)
Tom Martin on ethics in corporate communications
PulsePoint Group
July 7th, 2009
Tom Martin, a senior counselor with PulsePoint Group, the Executive-in-Residence at the College of Charleston and a member of the Josephson Institute of Ethics Board of Governors, on the state of ethics in corporate communications.
Chris Atkins on being a credit agency during the economic crisis
PulsePoint Group
July 1st, 2009
Chris Atkins, VP of Corporate Communications at Standard & Poor’s, discusses being at a credit agency during the current economic crisis.
Industry Luminary Responds to McKinsey; Block Says Wake-up Call is Warranted
PulsePoint Group
June 15th, 2009
Our last post on the McKinsey article has generated a great deal of comment and discussion, none more insightful than that of Ed Block, one of the public relations industry’s most respected and revered leaders. His thoughts follow.
First, the current financial meltdown (and associated scandals) was not the beginning of the destruction of corporate reputations — it was the final nail in the coffin. But I digress.
In your post last week on who should own corporate reputation, I think you are correct in identifying the importance of where responsibility should be delegated in a corporate organization. I’m from the old school (the Arthur Page School) in the conviction that the job belongs to the chief PR officer. That’s how it was in my generation — and guys like Larry Foster (J&J), Ron Rhody (Bank of America) and so many others owned that position. Unfortunately, too many latter day PR executives came to define their jobs as “communications” and lost their authority and skills as councilors. (Communications is overhead, wise counseling is value added.) (more…)
Jon Iwata on integrating marketing and communications
PulsePoint Group
June 4th, 2009
Jon Iwata, SVP of Marketing and Communications at IBM, on how IBM is integrating marketing and communications.
Recent Posts
- Collaboration Drives Communities
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- A Higher Purpose is PR’s World Series
- Moving Beyond Reputation– It’s Character That Really Counts
- Can Social Networks Drive Professional Development?
- The Quantified SWOT: Try It, You’ll Like It
- PulsePoint Group Appoints Don V. Cogman as Chairman
- Nine More Characteristics of the Engaged Enterprise
- Digital Media Pioneer Paul Walker Joins PulsePoint Group As Partner
- Seven Characteristics of the Engaged Enterprise
Video Posts
- Oscar Suris on Keys to Success in Any Industry
- Seven Characteristics of the Engaged Enterprise
- Overcoming barriers to the adoption of corporate social media Part 3: Buy-In
- Bill Margaritis on most the important trends in the PR profession
- Overcoming the Barriers to Adopting Corporate Social Media - Part 2: Preparation
- Richard Jones on communications in an economic crisis
- Overcoming the Barriers to Adopting Corporate Social Media - Part 1: Culture
- The Scope of Social Media
- Paul Argenti on the greatest resistance to company adoption of social media
- Ray Jordan on learning from a tough situation
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Five Things PR Folks Can Learn About Social Media from Advertising
PulsePoint Group
September 8th, 2009
Check out Dave Fleet’s insightful post on social media lessons PR folks can glean from our advertising colleagues.
In a nutshell, here are the five lessons:
1. Scale matters
2. Creativity beats staid
3. Measure, measure, measure
4. Target your audiences
5. Craft your message carefully
For more, read the full post at DaveFleet.com.
Tags: Advertising, Commentary, Social Media
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