Laura Moore, Vice President of Global Communications at Kimberly-Clark, on the growing trend toward elevating reputation risk to board-level consideration as part of the enterprise risk map.
Author Archive
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
Oscar Suris on Reestablishing Trust in Banks and Wells Fargo’s Future
PulsePoint Group
October 7th, 2010
Oscar Suris, EVP of corporate communications at Wells Fargo, on reestablishing trust in financial institutions and the future of Wells Fargo after its acquisition of Wachovia.
Laura Moore on Developing a New Mission for Communications
PulsePoint Group
September 29th, 2010
Laura Moore, Vice President of Global Communications at Kimberly-Clark, on developing, refining and enacting a new mission for the global communications function at Kimberly-Clark.
FTC Takes Action Against Employee Bloggers
PulsePoint Group
September 10th, 2010
The Federal Trade Commission (FTC) recently announced that it has entered into a consent order with a public relations agency whose employees posted positive reviews about the firm’s clients’ products within iTunes. This is the first enforcement action involving the FTC’s endorsement guidelines, which were recently updated to apply to social media, and makes it clear that employers can be held responsible for encouraging their employees’ online conduct.
The FTC endorsement guidelines require that bloggers discussing or reviewing products or services disclose any a connection between the endorser and the marketer of the product that would affect how people evaluate the posting.
Oscar Suris on Keys to Success in Any Industry
PulsePoint Group
August 11th, 2010
Oscar Suris, EVP of Corporate Communications at Wells Fargo who recently transitioned from the auto industry to financial services, discusses the keys to success as a communicator in any industry.
PulsePoint Group Appoints Don V. Cogman as Chairman
PulsePoint Group
June 17th, 2010
Former President of Burson-Marsteller to be Firm’s First Chairman
AUSTIN, TX (June 17, 2010) — Management and Digital consulting firm PulsePoint Group announced today the appointment of Don V. Cogman as Chairman.
Cogman is the former president and chief operating officer of global communications firm Burson-Marsteller, and has been active in public policy work for many years. Cogman has served as a senior counselor with PulsePoint Group since the firm’s founding.
“Don is a true leader in our field, and my partners and I are thrilled to welcome him into this new role,” said Jeff Hunt, principal and PulsePoint co-founder. “His expertise in public affairs, issues management and strategic communications combined with his deep board service experience make him a perfect fit to serve as our first Chairman.”
The Changing World of Communications Management
Cogman brings over 30 years of strategic consulting experience as the company continues to focus on enhancing the rapidly evolving role of communications as a strategic business asset. (more…)
Digital Media Pioneer Paul Walker Joins PulsePoint Group As Partner
PulsePoint Group
April 6th, 2010
Former WPP, Accenture Executive To Lead Global Digital Media Practice
Austin, Texas – April 8, 2010 – Paul Walker, widely recognized as one of the leading global digital media experts, is joining PulsePoint Group, a communications management consulting firm, as a third partner to lead the firm’s digital media practice.
Walker, a social media advisor to leading global brands like Dell, Johnson & Johnson, Nike, ExxonMobil, Novartis and MasterCard, will team up with Bob Feldman and Jeff Hunt. PulsePoint was founded just one year ago and has quickly become a trusted, strategic advisor to such companies as Dell, Chevron, Amgen, CA, USAA, Johnson & Johnson, Novartis, Delta Airlines among others. The firm specializes in digital and social media, issues and crisis management and organizational design and change.
Walker will support PulsePoint’s primary mission of working with major brands to develop strategies and innovative solutions that engage prospects, customers and employees in more relevant and effective ways. This includes digital, social and mobile media – blended with more traditional CRM, marketing and communications — to build brands, develop markets and sell more products and services.
Accenture Experience Key to PulsePoint Mission
“We are thrilled to welcome Paul as a partner in the firm,” said Jeff Hunt. “Paul, Bob and I have known each other for more than 25 years and our professional respect and mutual admiration has deepened through every chapter in our careers. Paul is without a doubt one of the most enlightened and strategic practitioners in digital and social media. He has pioneered some of the most impactful applications of social media for clients like Dell and more recently The University of Texas,” Hunt said. (more…)
IPR’s 2009 Distinguished Lecture: Jon Iwata, IBM
PulsePoint Group
December 2nd, 2009
Jon Iwata, SVP of communications and marketing at IBM, gave the following speech on the future of the communications profession at the November 4th 2009 Institute for Public Relations Distinguished Lecture Series at the Yale Club in New York City. If you weren’t at the event, you should check it out; it’s a compelling read for anyone keeping their finger on the pulse of the PR profession.
“Toward a New Profession: Brand, Constituency and Eminence on the Global Commons”
Good evening, everyone.
I am honored by the opportunity to speak with you tonight. I have long appreciated the research and education work of the Institute for Public Relations. And when I think about those who have preceded me at this podium over the years, I am humbled.
As anyone does who is invited to step up to this podium, I went back and read a number of the speeches of those who have appeared here over the past 10 to 15 years. And what struck me was that they were all, in one way or another, talking about the same thing: a fundamental shift in the world, in the nature and status of organizations and of business itself, and of the implications of all of that for our profession. (more…)
Overcoming barriers to the adoption of corporate social media Part 3: Buy-In
PulsePoint Group
November 23rd, 2009
Craig Rothenberg of J&J, Russell Wilkerson of GE, Anders Edholm of Electrolux, Corey DuBrowa of Waggener Edstrom and Ron Defeo of The Home Depot on the importance of internal buy-in to social media and how to get it.
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George Jamison on the Landscape and Job Prospects for CCOs
PulsePoint Group
November 15th, 2010
George Jamison, principal at Spencer Stuart, on today’s communications landscape and job prospects for Chief Communications Officers.
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