Laura Moore, Vice President of Global Communications at Kimberly-Clark, on the growing trend toward elevating reputation risk to board-level consideration as part of the enterprise risk map.
Author Archive
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
Oscar Suris on Reestablishing Trust in Banks and Wells Fargo’s Future
PulsePoint Group
October 7th, 2010
Oscar Suris, EVP of corporate communications at Wells Fargo, on reestablishing trust in financial institutions and the future of Wells Fargo after its acquisition of Wachovia.
Laura Moore on Developing a New Mission for Communications
PulsePoint Group
September 29th, 2010
Laura Moore, Vice President of Global Communications at Kimberly-Clark, on developing, refining and enacting a new mission for the global communications function at Kimberly-Clark.
FTC Takes Action Against Employee Bloggers
PulsePoint Group
September 10th, 2010
The Federal Trade Commission (FTC) recently announced that it has entered into a consent order with a public relations agency whose employees posted positive reviews about the firm’s clients’ products within iTunes. This is the first enforcement action involving the FTC’s endorsement guidelines, which were recently updated to apply to social media, and makes it clear that employers can be held responsible for encouraging their employees’ online conduct.
The FTC endorsement guidelines require that bloggers discussing or reviewing products or services disclose any a connection between the endorser and the marketer of the product that would affect how people evaluate the posting.
Oscar Suris on Keys to Success in Any Industry
PulsePoint Group
August 11th, 2010
Oscar Suris, EVP of Corporate Communications at Wells Fargo who recently transitioned from the auto industry to financial services, discusses the keys to success as a communicator in any industry.
PulsePoint Group Appoints Don V. Cogman as Chairman
PulsePoint Group
June 17th, 2010
Former President of Burson-Marsteller to be Firm’s First Chairman
AUSTIN, TX (June 17, 2010) — Management and Digital consulting firm PulsePoint Group announced today the appointment of Don V. Cogman as Chairman.
Cogman is the former president and chief operating officer of global communications firm Burson-Marsteller, and has been active in public policy work for many years. Cogman has served as a senior counselor with PulsePoint Group since the firm’s founding.
“Don is a true leader in our field, and my partners and I are thrilled to welcome him into this new role,” said Jeff Hunt, principal and PulsePoint co-founder. “His expertise in public affairs, issues management and strategic communications combined with his deep board service experience make him a perfect fit to serve as our first Chairman.”
The Changing World of Communications Management
Cogman brings over 30 years of strategic consulting experience as the company continues to focus on enhancing the rapidly evolving role of communications as a strategic business asset. (more…)
IPR’s 2009 Distinguished Lecture: Jon Iwata, IBM
PulsePoint Group
December 2nd, 2009
Jon Iwata, SVP of communications and marketing at IBM, gave the following speech on the future of the communications profession at the November 4th 2009 Institute for Public Relations Distinguished Lecture Series at the Yale Club in New York City. If you weren’t at the event, you should check it out; it’s a compelling read for anyone keeping their finger on the pulse of the PR profession.
“Toward a New Profession: Brand, Constituency and Eminence on the Global Commons”
Good evening, everyone.
I am honored by the opportunity to speak with you tonight. I have long appreciated the research and education work of the Institute for Public Relations. And when I think about those who have preceded me at this podium over the years, I am humbled.
As anyone does who is invited to step up to this podium, I went back and read a number of the speeches of those who have appeared here over the past 10 to 15 years. And what struck me was that they were all, in one way or another, talking about the same thing: a fundamental shift in the world, in the nature and status of organizations and of business itself, and of the implications of all of that for our profession. (more…)
Recent Posts
- What’s Ahead in the New Year: The Expectation of Engagement
- Get Beyond Tasks At Hand When Making Your Next Hire
- Check the Attitude at the Door: The Responsibility of BU Comms Pros
- Part 3: Engagement Breaks Silos
- The Role of “Corporate” in a Comms Organization
- Part 2: The Seven Drivers of Integration are a Little Eclectic
- Part 1: Integration Matters
- The New CEO and the Power of Symbolism
- Brands Can Experiment On Google Plus, But Don’t Go Overboard
- The Evolution of Social Media Monitoring: A Vertical Approach to Listening
Video Posts
- The Weekly Pulse: 3/2/11
- PulsePoint Group Corporate Communication Index Series Part 7: Deeper Focus
- The Weekly Pulse: 2/23/11
- PulsePoint Group Corporate Communication Index Series Part 6: Change
- The Weekly Pulse: 1/26/11
- PulsePoint Group Corporate Communication Index Series Part 5: Managing Talent
- The Weekly Pulse: 1/19/11
- PulsePoint Group Corporate Communication Index Series Part 4: Governance
- PulsePoint Group Corporate Communication Index Series Part 3: Deeper Role
- The Digital Story of the Nativity
Tags
- Social Media
- Commentary
- video
- Leadership
- Reputation
- Tips
- Organizational Design
- Internal Communcations
- Trendspotting
- Crisis & Issues Management
- PR Education
- Talent
- 2010 Index
- Engaged Enterprise
- Professional Development
- Crowdsourcing
- Productivity
- PRWeek
- Compensation
- In the News
- Statistics
- Add new tag
- mobile
- The Weekly Pulse
- Innovation
- Collaboration
- Strategy
- media
- Media Relations
- Page Society
- SXSW '11
- Organization Design
- Resource Allocation
- CEO Counsel
- Influence
- Branding
- Financial Crisis
- Feedback
- Online Communities
- Guidelines & Regulations
- Digital Media
- Trust
- SEO
- Implementation
- Marketing
- Integration
- Managing Agencies
- Activism
- Agency Consolidation
- Ethics
- Grassroots
- FedEx
- Advertising
- Mission
- Apps
- Mashable
- CES
- 2011 Trends
- Foursquare
- Communication
- Search
- Content Creation
- Location
- Listening Center
- Arthur W. Page Society
- Influencer relations
- Communications
Archives
- January 2012
- November 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008

George Jamison on the Landscape and Job Prospects for CCOs
PulsePoint Group
November 15th, 2010
George Jamison, principal at Spencer Stuart, on today’s communications landscape and job prospects for Chief Communications Officers.
Tags: Commentary, Leadership, Talent
No Comments »