Jeff Lockwood, Executive Director of Communications for the Novartis Institutes of BioMedical Research, Jennifer Kuperman, VP of Corporate Communications at Visa, Russell Wilkerson, Director of Corporate Communications at GE, and Melissa Martin, Director of Corporate Communications at Symantec, explore the importance of preparation and answering the tough questions before embarking on a corporate social media initiative.
Author Archive
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
Richard Jones on communications in an economic crisis
PulsePoint Group
October 8th, 2009
Richard Jones, SVP and Chief Communications Officer at Guardian LIfe Insurance Company, on the key communications challenges a tumultuous economy poses for a large financial services company.
Overcoming the Barriers to Adopting Corporate Social Media - Part 1: Culture
PulsePoint Group
October 5th, 2009
Arthur Page Society Future Leaders Experience participants Diane Terrell, VP of Strategic Communications at FedEx; Benjamin Atkins, Global Pharma News Manager at Novartis; and Morgan Marzec, a consultant at Gagen MacDonald, discuss overcoming the first barrier to adopting corporate social media programs … culture.
The Importance of a Real Employee Feedback Loop
PulsePoint Group
September 11th, 2009
Check out this profile of management professor Ethan Burris by Tracy Mueller from the McCombs School of Business at the University of Texas-Austin on why an open, two-way employee feedback loop is vital to morale and idea generation.
Photo by Christina Murrey, University of Texas-Austin
Five Things PR Folks Can Learn About Social Media from Advertising
PulsePoint Group
September 8th, 2009
Check out Dave Fleet’s insightful post on social media lessons PR folks can glean from our advertising colleagues.
In a nutshell, here are the five lessons:
1. Scale matters
2. Creativity beats staid
3. Measure, measure, measure
4. Target your audiences
5. Craft your message carefully
For more, read the full post at DaveFleet.com.
The Scope of Social Media
PulsePoint Group
August 21st, 2009
Check out this video from Socialnomics.net for some compelling statistics on just how big the impact of social media really is.
Paul Argenti on the greatest resistance to company adoption of social media
PulsePoint Group
August 5th, 2009
Paul Argenti, professor in Dartmouth’s Tuck School of Business, on the greatest resistance to adopting social media inside most companies — fear of losing control.
Ray Jordan on learning from a tough situation
PulsePoint Group
July 24th, 2009
Ray Jordan, Corporate VP of Public Affairs and Communications at Johnson & Johnson, on learning from a tough situation at J&J.
Howard Clabo on positioning Applied Materials as a leader in solar tech
PulsePoint Group
July 13th, 2009
Howard Clabo, Senior Director of Worldwide Media Relations at Applied Materials, on repositioning the company as a leader in solar technology after years of strategically operating in the background for its clients in semiconductor, television panel and other industries.
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Bill Margaritis on most the important trends in the PR profession
PulsePoint Group
November 3rd, 2009
Bill Margaritis, incoming Page Society president and Corporate VP of Worldwide Communications and Investor Relations at FedEx, on the major trends in PR/communications.
Tags: Commentary, FedEx, Leadership, Page Society, Trendspotting, video
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