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Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.

Bill Feldman

Codice Vultuum ergo sum*

Bill Feldman
June 8th, 2009

Last Thursday, Harvard senior and classics scholar Paul Mumma gave the traditional Latin salutatory at the university’s 358th commencement.

In his brilliantly delivered oration, Aetates Hominis Harvardiani, Mumma marveled to his classmates that in just their four years together, “mercatura totius orbis collapsa est, Pluto non iam orbis est, et licet parentibus Codice Vultuum uti” (the world economy has collapsed, Pluto is no longer a planet, and suddenly it’s OK for adults to use Facebook).

That drew an appreciative laugh, and it reminded me of a useful insight I’d recently come across about how those adults are – and aren’t – using Facebook. (more…)

Bill Feldman

As crisis managers, what can we learn from the swine flu response?

Bill Feldman
May 12th, 2009

We have gone from near-panic over the emergence of swine flu, to dismissing it as hype.

On May 1, the World Health Organization reported only 331 cases of swine flu worldwide, but still declared the crisis to be at level 5 alert on a scale of 6, meaning that this strain of flu might be considered an all-out pandemic if the numbers keep rising.

On the same day, CNBC reported that flu masks were “flying off the shelves,” and soon after, China quarantined Mexican visitors.

Now, just a few days later, with the virulence of the virus apparently less than originally feared, the federal government has relaxed its attitude toward school closings and the media is asking whether it was all hype. The public has quickly become so blasé that, only a few days after Vice President Biden sounded an off-message travel alarm, “Cinco de Swino” parties were held in Washington and other U.S. cities. (more…)

Bill Feldman

2M4M: ROFLMAO

Bill Feldman
April 15th, 2009

It may be the most embarrassing branding error since GM found out that the Chevy Nova meant “no go” in Latin America.

And it’s a reminder of what happens when clueless people try to use Web 2.0 language because they think it’s cool but have no idea what it means.

Last week, the National Organization for Marriage, a conservative organization opposed to gay marriage, launched a new $1.5 million “Two Million for Marriage” initiative that it dubbed “2M4M,” evidently in an effort to appeal to younger, web-savvy people. (For those of you who are interested, PR Place has the scoop on activist Maggie Gallagher, who is behind this group and a related “Institute.”)

NOM also launched Facebook, MySpace and Twitter accounts, urging supporters to “use those networks and invite your friends.” (more…)

Bill Feldman

A place for niche media in your strategy?

Bill Feldman
April 9th, 2009

A few years ago, I was sitting in the regional office of a senior regulatory official with the FDA. At the time, I was the publisher of Food Chemical News, a regulatory information service that she and many other FDA and USDA officials subscribed to – and, I’m pretty sure, still do.

It wasn’t a sales call, exactly. About 1,000 miles from our home base in Washington, D.C., it was more one of those show-the-flag tours to solidify and, perhaps, expand our relationship with some of our biggest customers. So I asked her why she spent hundreds of dollars a year to subscribe.

“It’s the only way I can find out what’s really going on back at headquarters,” she said.

I was reminded of that conversation when I read media writer Howie Kurz’s recent column in the Washington Post on the (more…)

Bill Feldman

Bonus babies: Communicating incentive and retention payments in a skeptical era

Bill Feldman
March 23rd, 2009

This past week, it seems as though everyone in America from the president on down has a strong opinion about those AIG, Merrill Lynch, and Fannie Mae bonuses. “Outrage” has become the word du jour.

The public’s furor over AIG and the others will subside. But enhanced scrutiny of executive compensation, by regulators and shareholders, may not – even for companies that aren’t imploding or finding the federal government as their biggest shareholder. Fed Chairman Ben Bernanke is urging companies to align executive incentives with corporate goals, and avoid “mismatches between the rewards and risks borne by institutions or their managers.” And Simon Johnson, a professor at MIT’s Sloan School of Management and former chief economist of the International Monetary Fund recently wrote that “offering guaranteed [retention] bonuses to virtually the entire operation is hardly the way to achieve the desired results. We should not let people think that the best way to guarantee job security is to lose lots of money in a really complicated way.”

Smart boards and CEOs, rather than hunkering down (more…)

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