Digital Transformation

WATCH Paul Walker discuss integrating social media into the enterprise while driving real, bottom-line results. From managing and driving brand reputation through social tools to expanding CRM activities in sales, customer service and marketing to using the wisdom of employee and customer crowds to create new and innovative products and services, company’s that get this right will be among the first to create a truly seamless social customer experience.

We are living in an age of digital transformation that is fundamentally changing the communications landscape, much like the advent of the printing press, radio and television. This revolution has especially profound implications for senior communications officers who now have the ability to more directly engage – in two-way conversations — all of the constituents key to the corporation.

The senior executives and advisers of PulsePoint Group have been on the leading edge of innovation in digital and social media, working with companies like Dell, Nike and Whole Foods to develop and implement their digital media initiatives. We were among the early pioneers of online customer listening and response initiatives. We helped establish some of the top corporate blogs, videocasts and podcasts. We pioneered new ways for companies to tap into the best ideas of their customers using powerful “crowdsourcing” tools. We’ve created effective digital influencer relations programs, as well as innovative media and digital influencer sites and widgets to meet their need for relevant content in multiple formats. We have trained hundreds of communications professionals to help them understand the new opportunities and develop the new skills to capitalize on them. In our experience, technology is only 20 percent of the social media solution. The other 80 percent is all about people and process. Therefore, we take the mystery out of the technology and spend more time ensuring we have the right people and process in place to be successful. By de-mystifying the channel, PulsePoint helps chief communications officers and other executives fully leverage digital media to advance their reputation and marketing goals.

Social Media Monitoring and Measurement

The first step in any successful digital media strategy is to aggressively monitor and measure the current conversations around the brand or issue. This is critical to understanding current perceptions and to truly capturing the “voice” of the online conversation. PulsePoint works with clients to build custom monitoring systems, even as we use widely available tools like Technorati to streamline the process. We have learned that no one system or service provides the breadth and depth of reach to adequately monitor all social media channels and the vastness of the internet makes anything but a fully customized approach simply inadequate. So we start with your needs and design a monitoring solution from the ground up.

Social Media Strategy

A six to eight week project to assess the online conversation around a brand and other key factors and to develop digital media ideas and implementation roadmap to exploit the opportunity.

Digital Influencer Relations

Despite the scale of the social media world, the list of people with the power to significantly influence any one company’s digital reputation is surprising manageable. We help you identify your company’s digital influencers by examining visibility, reach and the perceived expertise of digital players. Then we help you build relationships with them.

Social Media Properties

Based on well-defined objectives and strategies, we work with clients to design, build and launch social media properties – from blogs, videocasts, and podcasts to crowdsourcing and social networking sites. We also frequently remain closely engaged with client teams to continuously create relevant content to ensure each property’s success.

Digital Media Immersion

Success in social media means having the right people with the right skills in place to make them successful. Too often forays into social media become showpiece initiatives that provide less than ideal ROI because the right skill sets just aren’t there. Our personalized Bootcamps are designed to demystify these new channels and give communications pros the skills necessary to develop and implement social media programs that make a real impact.

Social Media Diagnostics

For companies already implementing a number of social media initiatives, but not satisfied with their results, we assess all components of their programs – objectives, strategies, initiatives, metrics, policies, people — against best/worst practices to identify strengths and shortcomings. Based on this analysis, we develop a game plan for improvement and innovation.