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	<title>PulsePoint Group - Communications Management Consulting</title>
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	<link>http://www.pulsepointgroup.com</link>
	<description>PulsePoint Group is a communications management consulting firm focused on three distinct areas: organizational optimization of the corporate communications function; boardroom services for the most important C-suite communications activities; and digital transformation to help companies migrate to the new digital media landscape.</description>
	<pubDate>Tue, 23 Feb 2010 14:58:36 +0000</pubDate>
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		<title>The New Age of Engagement…It’s WOM on Steroids</title>
		<link>http://www.pulsepointgroup.com/2010/02/the-new-age-of-engagement%e2%80%a6it%e2%80%99s-wom-on-steroids/</link>
		<comments>http://www.pulsepointgroup.com/2010/02/the-new-age-of-engagement%e2%80%a6it%e2%80%99s-wom-on-steroids/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 17:04:09 +0000</pubDate>
		<dc:creator>Jeff Hunt</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[Commentary]]></category>

		<category><![CDATA[Engaged Enterprise]]></category>

		<category><![CDATA[Reputation]]></category>

		<guid isPermaLink="false">http://www.pulsepointgroup.com/?p=1166</guid>
		<description><![CDATA[
The fundamental rules of effective marketing are being rewritten. The rapid evolution of social networking technologies is making it easier for customers to get more precise information. It’s making it easier for them to consult one another, and it’s fundamentally impacting the way they make purchase decisions.
 
Customer experiences have never been more important. Word [...]]]></description>
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		<title>Engagement Has Become the Business World&#8217;s New Currency</title>
		<link>http://www.pulsepointgroup.com/2010/02/engagement-has-become-the-business-worlds-new-currency/</link>
		<comments>http://www.pulsepointgroup.com/2010/02/engagement-has-become-the-business-worlds-new-currency/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 21:36:42 +0000</pubDate>
		<dc:creator>Bob Feldman</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Commentary]]></category>

		<category><![CDATA[Engaged Enterprise]]></category>

		<category><![CDATA[Internal Communcations]]></category>

		<category><![CDATA[Leadership]]></category>

		<category><![CDATA[Organizational Design]]></category>

		<category><![CDATA[Social Media]]></category>

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		<guid isPermaLink="false">http://www.pulsepointgroup.com/?p=1149</guid>
		<description><![CDATA[Originally Published PR Week, February 12, 2010
The impact of social media on how business is run is just starting to mainstream in corporate America. I&#8217;m not talking about online promotional campaigns; I&#8217;m taking about the very heart of how business is conducted.
The consequence is a redefinition and reframing of how a company and its various [...]]]></description>
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		<title>Don&#8217;t Duck the Tough Employee Talk</title>
		<link>http://www.pulsepointgroup.com/2009/12/dont-duck-the-tough-employee-talk/</link>
		<comments>http://www.pulsepointgroup.com/2009/12/dont-duck-the-tough-employee-talk/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 16:14:57 +0000</pubDate>
		<dc:creator>Bob Feldman</dc:creator>
		
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		<guid isPermaLink="false">http://www.pulsepointgroup.com/?p=1116</guid>
		<description><![CDATA[Originally Published PR Week December 11, 2009
Most companies are not paying out big bonuses this year, if they&#8217;re paying anything at all. Exacerbating the situation is that many employees saw their salaries frozen during 2009. They&#8217;re anxious, to say the least.
So how do managers throughout the company have conversations with employees as the year comes [...]]]></description>
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		<title>IPR&#8217;s 2009 Distinguished Lecture: Jon Iwata, IBM</title>
		<link>http://www.pulsepointgroup.com/2009/12/iprs-2009-distinguished-lecture-jon-iwata-ibm/</link>
		<comments>http://www.pulsepointgroup.com/2009/12/iprs-2009-distinguished-lecture-jon-iwata-ibm/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 22:00:20 +0000</pubDate>
		<dc:creator>PulsePoint Group</dc:creator>
		
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		<guid isPermaLink="false">http://www.pulsepointgroup.com/?p=1093</guid>
		<description><![CDATA[Jon Iwata, SVP of communications and marketing at IBM, gave the following speech on the future of the communications profession at the November 4th 2009 Institute for Public Relations Distinguished Lecture Series at the Yale Club in New York City.  If you weren&#8217;t at the event, you should check it out; it&#8217;s a compelling read [...]]]></description>
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