There was no shortage of thought leadership at Social Media Marketing World 2016, held this past week in San Diego. After packing 12 sessions into two days – no small feat – I emerged with these key insights from this year’s conference.

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One of the most exciting challenges about being a digital consultant is staying abreast of the latest trends on social media. Social media is a “jungle” as Social Media Examiner rightly describes. So what better way to learn about the ever-changing landscape from thought leaders who live in the social media jungle and navigate it every day? 

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With SXSW Interactive behind us, what are some of the insights that we can apply to the communications field? One of the most illuminating topics covered was the emergence of Gen Z, now 83 million strong. This group of 5 to 20-year-olds (¼ of the U.S. population) strays from the path that Millennials have blazed, forcing companies to once again rethink their approaches to this upcoming demographic shift. Characterized as ethnically diverse, gender fluid, and multiracial, Gen Z is a new breed of consumer. By 2020, they’ll grow to 40% of all consumers in the United States with $3.2 trillion in purchasing power.

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In 2016, social media advertising is one of the most financially viable and effective means of advertising. With social media advertising revenues set to increase by another 18% this year1, it is close to becoming a $10B industry in the US alone.

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I‘m not sure we’ve reached a tipping point yet, but the trend towards greater integration of communications and marketing is accelerating at an even more rapid clip than just a year or so ago.

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PulsePoint Group
March 15, 2016

The penultimate day of SXSW Interactive was filled with valuable sessions and learnings. Here are our key takeaways from the day.

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PulsePoint Group
March 14, 2016

Day 3 of SXSW Interactive brought more eye-opening sessions. Our team of SXSWi-goers share their favorite learnings below:

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PulsePoint Group
March 13, 2016

Day 2 of SXSW Interactive was another insight and action-packed day. Our team reflect on what they learned.

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PulsePoint Group
March 12, 2016

Day 1 of SXSW Interactive was packed with insightful panels and thought-provoking sessions. Our team of SXSWi-goers share their favorite learnings below:

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Like many of you, I’m fascinated by the growing trend of content democratization over the last 12-16 months. And if you’ve been following it closely you know that creativity isn’t just reserved for developing that content, but it’s also pivotal in picking the right format and platform to reach your intended audience (and maybe the unintended, too). Attention spans are waning, platforms are becoming more diverse, and the environment is as cluttered as the main stage at Coachella. So for this year’s SxSWi I’ll be making it a point to check out these four sessions all about best practices and innovations in the content creation and storytelling space. More to follow!

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