Many years ago during my early days at Burson-Marsteller I became familiar with an approach called the Strategy Selection Outline process.  I think it was something the old Marsteller Advertising agency occasionally used.

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TEPCO's Fukushima nuclear plant was featured on PBS' most recent NOVA documentary

PulsePoint Group worked closely with world-renowned science journalist Miles O'Brien and Tokyo Electric Power Company to capture PBS NOVA’s latest documentary. 

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Group of people working

It’s not news that the digital revolution makes organizations more transparent while at the same time putting them much more at risk, and thus keeping many CCOs up at night wondering what they don’t know.  

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PulsePoint Group
July 23, 2015
OPM Data Breach

Something as big and as shocking as the OPM data breach can be a credibility killer for any organization. Even so, former Homeland Security HR executive and current ICF SVP Jeff Neal says he's been surprised by the number of people saying OPM should be shut down and have its mission transferred to other agencies.

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Image of a man's hand holding a clear ball

Remember the movie “Minority Report” with Tom Cruise as part of a futuristic police unit that arrests criminals before they commit their crimes?  Well, it’s not 2054 yet, but CEOs are starting to expect that ability to see into the future from their communications advisors – to anticipate actions that have the potential to cause a corporate crisis.

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Web Trends

Mary Meeker has once again released her annual Internet Trends Report. Here’s what it means for you.

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graphic representing global cyber security

PulsePoint Group partner Jeff Hunt collaborates with ICF International Senior Vice President Samuel Visner on an ICF International white paper

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Graphic depicting social media platform logos

Althought virality has been a buzzword for some time, the term rose to prominence so quickly that, although you might recognize it as a word, my spellchecker does not. 

However, just in case you don’t recognize it, here’s Google’s definition:

Virality: The tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another; the quality or fact of being viral.

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Starbucks Race Together

I am fairly certain the recent Starbucks Race Together initiative will serve Starbucks well, despite the controversy and widespread derision. 


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SXSW 2015

A handful of our Austin-based staff attended SXSW Interactive in March, and brought several valuable insights back with them. Here are the best learnings: 

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