ICFI

ICF International has signed a definitive agreement to acquire Minneapolis-based Olson (including PulsePoint Group), which is widely recognized for its innovative strategic advisory work and creativity, software-driven customer loyalty programs, award-winning marketing and communications work, and analytics-based marketing. The acquisition will strengthen and expand ICF’s digital marketing capabilities, enabling clients to transform the way they engage with customers and stakeholders.

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Graphic representing the complex nature of communication

"The CMO's role is going to be more important next year than it is this year, and more important the year after that." 

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Graphic showing that a person can take one of many career paths

My column last month triggered the largest response I’ve had since I began writing for PR Week several years ago.

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Get out of PR

Here’s a piece of career advice: get out of this business. 

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New York Times Front Page

The Jill Abramson story won’t quit. And, interestingly, communications effectiveness (or the lack thereof) is at the center of it.

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A man traces an upward-moving chart with his fingertip.

What’s the number one complaint business leaders have about their communications staff?

According to our firm’s recent research into this question, it’s that most communications staffers other than the CCO don’t see the big picture. They’re communications-oriented tacticians, not business-oriented strategists.

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molecule chain containing social media logos

One of the most common challenges communications executives face during times of crisis is when and how to calibrate the proper corporate response.

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JC Penney logo backed by a football field

The Super Bowl is like the Super Bowl of customer engagement – brands across industries try to stand out from a cluttered crowd to connect with customers. Last year we witnessed the “Oreo moment” when Oreo took advantage of the power outage with a clever, quick tweet. 

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Map image with plot points showing a path

My last column began the process of digging deep into the challenge many corporate executives still ask about the best way to start the “journey to social proficiency.”  I began by focusing on governance and strategy. In this column, we’ll now get into the five major pillars of social activity: listening, engagement, content creation/syndication, community management and measurement.

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Screen grab of Beyonce's Instagram page

On Friday, Beyoncé released her best-selling album to date, despite zero promotion (yes, zero). But what can brands learn from the queen of marketing?

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