Communications organizations that need improvement – in terms of talent, capabilities and processes – often look to the outside for answers.  And to an extent, that’s not a bad idea. Looking from the outside can help gain perspective, identify best practices and facilitate benchmarking opportunities.

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Regardless of how you feel about the President’s speech, we can say one thing for sure – his team is finding innovative ways to reach and engage new audiences. 

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What is a “high performance” organization? What are the ingredients to achieving that status?

After considerable research, my firm has identified five key factors: leadership, accountability, relationships, expertise and resources.

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Many years ago during my early days at Burson-Marsteller I became familiar with an approach called the Strategy Selection Outline process.  I think it was something the old Marsteller Advertising agency occasionally used.

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TEPCO's Fukushima nuclear plant was featured on PBS' most recent NOVA documentary

PulsePoint Group worked closely with world-renowned science journalist Miles O'Brien and Tokyo Electric Power Company to capture PBS NOVA’s latest documentary. 

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Group of people working

It’s not news that the digital revolution makes organizations more transparent while at the same time putting them much more at risk, and thus keeping many CCOs up at night wondering what they don’t know.  

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PulsePoint Group
July 23, 2015
OPM Data Breach

Something as big and as shocking as the OPM data breach can be a credibility killer for any organization. Even so, former Homeland Security HR executive and current ICF SVP Jeff Neal says he's been surprised by the number of people saying OPM should be shut down and have its mission transferred to other agencies.

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Image of a man's hand holding a clear ball

Remember the movie “Minority Report” with Tom Cruise as part of a futuristic police unit that arrests criminals before they commit their crimes?  Well, it’s not 2054 yet, but CEOs are starting to expect that ability to see into the future from their communications advisors – to anticipate actions that have the potential to cause a corporate crisis.

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Web Trends

Mary Meeker has once again released her annual Internet Trends Report. Here’s what it means for you.

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graphic representing global cyber security

PulsePoint Group partner Jeff Hunt collaborates with ICF International Senior Vice President Samuel Visner on an ICF International white paper

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