molecule chain containing social media logos

One of the most common challenges communications executives face during times of crisis is when and how to calibrate the proper corporate response.

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JC Penney logo backed by a football field

The Super Bowl is like the Super Bowl of customer engagement – brands across industries try to stand out from a cluttered crowd to connect with customers. Last year we witnessed the “Oreo moment” when Oreo took advantage of the power outage with a clever, quick tweet. 

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In my first post on enterprise social networking, I talked about how just about everyone hates email, but no one does anything about it. It dominates business communications, but does it actually get the job done?

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Map image with plot points showing a path

My last column began the process of digging deep into the challenge many corporate executives still ask about the best way to start the “journey to social proficiency.”  I began by focusing on governance and strategy. In this column, we’ll now get into the five major pillars of social activity: listening, engagement, content creation/syndication, community management and measurement.

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Screen grab of Beyonce's Instagram page

On Friday, Beyoncé released her best-selling album to date, despite zero promotion (yes, zero). But what can brands learn from the queen of marketing?

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PulsePoint Group
December 16, 2013
PULSEPOINT AGREES TO BE ACQUIRED BY OLSON

Dec. 16th, 2013

Our firm today announced some very exciting news. We have been acquired by Olson, a top five independent digital agency in North America. 

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PulsePoint Group
December 16, 2013

Building your own company is exciting and rewarding. And we have enjoyed a remarkable four years in creating and building PulsePoint Group into a world-class digital and management consulting firm.

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Every now and then in life, something just feels right from the very beginning.  This was one of those times.

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Social Media Accelerator CMO Roundtable Webcast

Right now, CMOs are caught between the need to demonstrate ROI and the pressure to evolve the marketing function.

In an age where near-instant gratification for marketing investment is being demanded, the CMO is under duress to radically evolve the enterprise into a digitally centric, marketing and communications engine.

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Accelerate Your Enterprise Social Meida

Social Media Accelerator based on research, insights and case studies

Chicago, IL – Nov. 5, 2013 – Starcom MediaVest Group announced Tuesday, an alliance with PulsePoint Group that will give SMG clients access to PulsePoint Group’s Social Media Accelerator™, a cloud-based application that automates social media strategy and planning, while accelerating social media execution. With this agreement, SMG can now offer the Social Media Accelerator™ to its clients. PulsePoint Group will continue to serve their clients directly.

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