PulsePoint Group
July 23, 2015
OPM Data Breach

Something as big and as shocking as the OPM data breach can be a credibility killer for any organization. Even so, former Homeland Security HR executive and current ICF SVP Jeff Neal says he's been surprised by the number of people saying OPM should be shut down and have its mission transferred to other agencies.

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Image of a man's hand holding a clear ball

Remember the movie “Minority Report” with Tom Cruise as part of a futuristic police unit that arrests criminals before they commit their crimes?  Well, it’s not 2054 yet, but CEOs are starting to expect that ability to see into the future from their communications advisors – to anticipate actions that have the potential to cause a corporate crisis.

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Web Trends

Mary Meeker has once again released her annual Internet Trends Report. Here’s what it means for you.

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graphic representing global cyber security

PulsePoint Group partner Jeff Hunt collaborates with ICF International Senior Vice President Samuel Visner on an ICF International white paper

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Starbucks Race Together

I am fairly certain the recent Starbucks Race Together initiative will serve Starbucks well, despite the controversy and widespread derision. 

Why?

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SXSW 2015

A handful of our Austin-based staff attended SXSW Interactive in March, and brought several valuable insights back with them. Here are the best learnings: 

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Graphic showing mobile phones hovering over a map.

Since their launch at SXSW, iPhone live streaming apps Periscope (acquired by Twitter) and Meerkat (spurned by Twitter) have been getting an inordinate amount of attention.  Live streaming has been around for years, but these new apps make it incredibly accessible for anyone.

The question is should companies integrate live streaming into their current efforts or wait until the dust has settled, somewhat?

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An eye with text reversed out indicating what we're reading

Each week, we round up some of the more informative, enlightening and entertaining stories our staff has been reading. These are the five articles from around the Internet that we found particularly interesting this week.

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An eye with text reversed out indicating what we're reading

Each week, we round up some of the more informative, enlightening and entertaining stories our staff has been reading. These are the five articles from around the Internet that we found particularly interesting this week.

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green lines

There’s a lot of advice out there these days on how to achieve great content marketing. Just Google “great content marketing” and you’ll get more than 300 million results. That’s a lot of information to sift through whether you’re a newbie looking for the basics or a seasoned marketing professional seeking latest trends and best practices.

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