WATCH Bob Feldman, Co-Founder and Partner in PulsePoint Organizational Design & Change Management.
WATCH Jeff Hunt, Lead Partner in PulsePoint Group’s Brand and Reputation Management Practice
WATCH Paul Walker discuss integrating social media into the enterprise while driving real, bottom-line results.
WATCH Michael Gale, recognized industry expert in integrated technology marketing, discuss digital and social engagement strategy.
George Jamison, principal at Spencer Stuart, on the today’s communications landscape and job prospects for Chief Communications Officers.
Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the sixth in a series of videos where he provides insight into the findings.
Oscar Suris, EVP of Corporate Communications at Wells Fargo who recently transitioned from the auto industry to financial services, discusses the keys to success as a communicator in any industry.
Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the fourth in a series of videos where he provides insight into the findings.
A few signs have suggested an end to the recession may be on the horizon. As our clients’ businesses pick up they are investing in revitalizing products and services. They are kick-starting their innovation initiatives. Many of them are exploring crowdsourcing and co-creation options, and we have a lot of experience in this area. In the next couple weeks I am going to post 2-3 videos on digital innovation. The first one (posted here) looks at five cases I really like: Foldit, Dell ’ s IdeaStorm (we worked on this one), Cisco ’ s iPrize, P&G Innovation and AT&T ’ s internal innovation initiative. Let me know what you think.
Lisa Ryan, SVP/Managing Director of Heyman Associates, the NYC-based search firm specializing in communications, discusses the job market for communications in today’ s uncertain economy.
Jeff Hunt, PulsePoint Group partner, provides a definition of a socially engaged enterprise and discusses the imperative of C-level advocacy for social engagement success. Click here to view this video regarding “A Socially Engaged Enterprise and the Imperative of C-suite Advocacy.”
Michael Gale, PulsePoint Group partner, discusses the methodology behind a new study, conducted in collaboration with The Economist Intelligent Unit, “The Economics of the Socially Engaged Enterprise.” He explains executives’ perceptions on the business value of social engagement and presents a social journey map for companies to follow. Click here to view this video regarding “Methodology and Social Journey Maps.”
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
Bob Feldman
February 23rd, 2011
Bob Feldman, partner at PulsePoint Group, provides commentary on the firm’s recently released Corporate Communication Index Study. This is the sixth in a series of videos where he provides insight into the findings. Click here to view his fifth video regarding, “Managing Talent.”
Bob Feldman
January 26th, 2011
Bob Feldman, partner at PulsePoint Group, provides commentary on the firm’s recently released Corporate Communication Index Study. This is the fifth in a series of videos where he provides insight into the findings.
Bob Feldman
January 17th, 2011
Bob Feldman, partner at PulsePoint Group, provides commentary on the firm’s recently released Corporate Communication Index Study. This is the fourth in a series of videos where he provides insight into the findings.
Jesse Jacks
January 14th, 2011
Clients often ask us about best practices in corporate communications and for examples of how best-in-class organizations implement them. These engagements vary depending on the client’s needs and their industry, but one constant is the need to benchmark those organizations that are among the first to transform emerging communications practices into core competencies.
One such practice is helping to drive innovation throughout the organization via the communications function. In PulsePoint Group’s Corporate Index Survey, completed late in 2010, we found that the overwhelming majority of organizations cited innovation as a primary focus in the next 3-5 years, over two-thirds of respondents stated they were only moderately active or less in supporting innovative activities.
As more communications teams strive to add value to their organizations by finding new ways of tying themselves directly to business objectives, supporting the organization through driving innovation will become an increasingly vital role for the comms professional. As such, Harvard Business Review has just published a terrific piece on how companies can avoid the pitfalls that companies often fall victim to when embarking on innovative directives. It is a great accompaniment to the communications professional wary of trying something new only to stumble out of the gate.
Read the full post here
Bob Feldman
December 20th, 2010
Bob Feldman, partner at PulsePoint Group, provides commentary on the firm’s recently released Corporate Communication Index Study. This is the second in a series of videos where he will provide insight into the findings. Be sure to check out his first video:
Bob Feldman
November 22nd, 2010
Bob Feldman, partner at PulsePoint Group, provides commentary on the firm’s recently released Corporate Communication Index Study. This is the first in a series of videos where he will provide insight into the findings.
The PulsePoint Group Communication Index 2010: Social media providing huge opportunities, but drive to innovate remains elusive
Despite the opportunities being presented by the explosion of social media, more than two-thirds of surveyed chief communications officers say they’re not doing enough to drive innovation within their own organizations.
The report found that as CEOs emphasize innovation as an essential way to survive and grow in a difficult economy, the burgeoning use of social media provides extensive opportunities for communication departments to engage with customers, potential customers, and other stakeholders. But not enough corporate communications departments are driving the innovation necessary to exploit those opportunities, partly because their organizations haven’t acquired the necessary digital competencies. That leaves a gap that may ultimately be filled by talented people from elsewhere in the company.
The finding is part of a forward-looking report on key trends in corporate communications departments from PulsePoint Group, a leading digital communications and management consulting firm.
The survey, Corporate Communication Index 2010, reported findings from nearly a quarter of the Fortune 100′s CCOs. According to the report, “nearly 90% of those surveyed reported that innovation is a primary corporate focus for the next 3-5 years, yet two-thirds of CCOs report that their function is moderately active or less so in driving innovation in the organization.”
PulsePoint Group Corporate Communication Index Series Part 7: Deeper Focus
Bob Feldman
March 2nd, 2011
Bob Feldman, partner at PulsePoint Group, provides commentary on the firm’s recently released Corporate Communication Index Study. This is the seventh (and final) in a series of videos where he provides insight into the findings. Click here to view his sixth video regarding, “Change.”
Tags: 2010 Index, Commentary, Social Media, video
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