A recap of last week’s POV posts:
3/11: SXSW: Back to the Future of Digital: It’s that time of year again when our “live music capital of the world” (Austin, TX) decides to multitask and become the temporary epicenter of all things film, music and digital. Being based downtown, we welcome the SXSW visitors to our neighborhood and can’t wait to get out and mingle with some of the best, brightest and most innovative companies in the industry.
3/8: What it’s Like on the Other Side of the Search: I spent many years on the agency side – at Burson-Marsteller, Ketchum, and GCI Group – pitching business and always wondering what it would be like on the other side of the table. Now I know. My firm doesn’t do a lot of agency search for our clients, but occasionally we’re asked to help out. Coincidentally, we’ve been involved in a few situations just since the beginning of the year. The process is enlightening. Here are some lessons learned that agencies would be well advised to consider.
3/7: Where Strategy and Implementation Meet: Achieving Buy-In: Time Inc. CEO Jack Griffin was recently ousted after less than six months on the job. An agent of change within the organization, his approach to overhauling the ailing media organization clearly didn’t mesh with what his organization was ready for. Griffin’s demise reminds me of the stellar job Louis Gerstner did when faced with a struggling IBM in the early 1990’s. One of the greatest examples of a change agent succeeding, Gerstner was responsible for changing the entire direction of an organization that until he took over was looking to break up its business into smaller units and dissolve others. Today, IBM is a singular technology services powerhouse thanks to Gerstner’s strategic vision and ability to guide the company through a massive change in culture.