Posts Tagged ‘ In the News ’

Former WPP, Accenture Executive To Lead Global Digital Media Practice

Austin, Texas – April 8, 2010 – Paul Walker, widely recognized as one of the leading global digital media experts, is joining PulsePoint Group, a communications management consulting firm, as a third partner to lead the firm’s digital media practice.

Walker, a social media advisor to leading global brands like Dell, Johnson & Johnson, Nike, ExxonMobil, Novartis and MasterCard, will team up with Bob Feldman and Jeff Hunt.  PulsePoint was founded just one year ago and has quickly become a trusted, strategic advisor to such companies as Dell, Chevron, Amgen, CA, USAA, Johnson & Johnson, Novartis, Delta Airlines among others.    The firm specializes in digital and social media, issues and crisis management and organizational design and change.

Walker will support PulsePoint’s primary mission of working with major brands to develop strategies and innovative solutions that engage prospects, customers and employees in more relevant and effective ways.  This includes digital, social and mobile media – blended with more traditional CRM, marketing and communications — to build brands, develop markets and sell more products and services.

Accenture Experience Key to PulsePoint Mission

“We are thrilled to welcome Paul as a partner in the firm,” said Jeff Hunt.  “Paul, Bob and I have known each other for more than 25 years and our professional respect and mutual admiration has deepened through every chapter in our careers.  Paul is without a doubt one of the most enlightened and strategic practitioners in digital and social media.  He has pioneered some of the most impactful applications of social media for clients like Dell and more recently The University of Texas,” Hunt said. (more…)