A recap of the previous week’s POV posts:
2/23: PulsePoint Group Corporate Communication Index Seres Part 6: Change (video): Bob Feldman, partner at PulsePoint Group, provides commentary on the firm’s recently released Corporate Communication Index Study. This is the sixth in a series of videos where he provides insight into the findings.
2/9: “Translating” Innovative Ideas for Clients: As a strategic consulting firm, counsel is only as good as it is palatable to our clients. Some might interpret that as requiring that we supply strategic insight that adds value to our clients. While that is at the core of what we do, it isn’t what I am referring to. What I mean is that a great idea can’t penetrate an organization if it isn’t delivered in a way its people can readily understand.
2/4: Instilling Practical Innovation in the Enterprise: Much of the recent discussion surrounding innovation in the enterprise has been geared towards consumer-facing aspects of the business: crowdsourcing new product ideas, engaging the consumer in experiential marketing, or even asking the consumer to develop advertising or mobile applications for the business. While these are all innovative ways to engage the consumer and garner some relatively cheap attention, business leaders often find themselves relying on “tried and true” examples of innovation, rather than harnessing it from within their organization.