Originally Published PR Week, August 6, 2010 (subscription access only)
What’s your World Series?
As we continue a slog through a tough economy, I’ve noticed a dilemma facing many companies vis-à-vis motivating their employees. Whereas the sports world affords the clarity of a tangible, meaningful goal (e.g. World Series, Super Bowl, etc.) in which every member of the team is in complete alignment to pursue, business doesn’t have it that easy.
And, in a down environment, it’s that much more common for employees to feel that their work is just that: work.
It’s hard to imagine each Major League baseball team playing 162 games during the year and everyone then going home. It sounds absurd because what’s the purpose of playing all those games if it doesn’t really matter.
There has to be a purpose.
What is your purpose?
Engagement Has Become the Business World’s New Currency
Bob Feldman
February 12th, 2010
Originally Published PR Week, February 12, 2010
The impact of social media on how business is run is just starting to mainstream in corporate America. I’m not talking about online promotional campaigns; I’m taking about the very heart of how business is conducted.
The consequence is a redefinition and reframing of how a company and its various stakeholders relate to one another and the impact each has on one another.
Call it “The Engaged Enterprise.” Engagement is the new currency. It suggests an authentic, dynamic, deeper relationship in which conversation and business ideas are shared up, down, and sideways.
In the Engaged Enterprise, stakeholders have deeper relationships with the company. Stakeholders actually talk to one another. Their voices are heard, respected, even acted upon in exchange for their loyalty. The result: The enterprise is smarter and more engaged with their constituents leading to better decisions and deeper, longer-lasting relationships.
Some examples? Consider these three: (more…)
Tags: Commentary, Engaged Enterprise, Internal Communcations, Leadership, Organizational Design, Social Media, Trendspotting
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