Posts Tagged ‘ Leadership ’

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Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.

Bob Feldman

Engagement Has Become the Business World’s New Currency

Bob Feldman
February 12th, 2010

Originally Published PR Week, February 12, 2010

The impact of social media on how business is run is just starting to mainstream in corporate America. I’m not talking about online promotional campaigns; I’m taking about the very heart of how business is conducted.

The consequence is a redefinition and reframing of how a company and its various stakeholders relate to one another and the impact each has on one another.

Call it “The Engaged Enterprise.” Engagement is the new currency. It suggests an authentic, dynamic, deeper relationship in which conversation and business ideas are shared up, down, and sideways.

In the Engaged Enterprise, stakeholders have deeper relationships with the company. Stakeholders actually talk to one another. Their voices are heard, respected, even acted upon in exchange for their loyalty. The result: The enterprise is smarter and more engaged with their constituents leading to better decisions and deeper, longer-lasting relationships.

Some examples? Consider these three: (more…)

Bob Feldman

Don’t Duck the Tough Employee Talk

Bob Feldman
December 22nd, 2009

Originally Published PR Week December 11, 2009

Most companies are not paying out big bonuses this year, if they’re paying anything at all. Exacerbating the situation is that many employees saw their salaries frozen during 2009. They’re anxious, to say the least.

So how do managers throughout the company have conversations with employees as the year comes to a close?

Here are some thoughts:

First, don’t duck the discussions. Employee anxiety only gets worse in the absence of credible information. You and your people must fill the void. No discussion is the worst possible scenario.

Second, the primary concern of many employees today is job security – (more…)

PulsePoint Group

IPR’s 2009 Distinguished Lecture: Jon Iwata, IBM

PulsePoint Group
December 2nd, 2009

Jon Iwata, SVP of communications and marketing at IBM, gave the following speech on the future of the communications profession at the November 4th 2009 Institute for Public Relations Distinguished Lecture Series at the Yale Club in New York City.  If you weren’t at the event, you should check it out; it’s a compelling read for anyone keeping their finger on the pulse of the PR profession.

“Toward a New Profession: Brand, Constituency and Eminence on the Global Commons”

Good evening, everyone.

I am honored by the opportunity to speak with you tonight. I have long appreciated the research and education work of the Institute for Public Relations. And when I think about those who have preceded me at this podium over the years, I am humbled.

As anyone does who is invited to step up to this podium, I went back and read a number of the speeches of those who have appeared here over the past 10 to 15 years. And what struck me was that they were all, in one way or another, talking about the same thing: a fundamental shift in the world, in the nature and status of organizations and of business itself, and of the implications of all of that for our profession. (more…)

PulsePoint Group

Overcoming barriers to the adoption of corporate social media Part 3: Buy-In

PulsePoint Group
November 23rd, 2009

Craig Rothenberg of J&J, Russell Wilkerson of GE, Anders Edholm of Electrolux, Corey DuBrowa of Waggener Edstrom and Ron Defeo of The Home Depot on the importance of internal buy-in to social media and how to get it.

PulsePoint Group

Bill Margaritis on most the important trends in the PR profession

PulsePoint Group
November 3rd, 2009

Bill Margaritis, incoming Page Society president and Corporate VP of Worldwide Communications and Investor Relations at FedEx, on the major trends in PR/communications.

Bob Feldman

What We Need to Nurture: Entrepreneurship & Innovation

Bob Feldman
October 26th, 2009

Originally Published PR Week October 2009

If you’re a Tom Friedman fan, you know he doesn’t write much about the world of public relations. But he might as well have in one of his recent columns.

Headlined “The New Untouchables,” Friedman writes that in addition to our banking system needing a “reboot and an upgrade,” so too does our education system.

Against a backdrop of who is getting laid off in this economy and who isn’t, a clear trend seems to have emerged: “Those who have the ability to imagine new services, new opportunities and new ways to recruit work (are) being retained. They are the new ‘untouchables’,” Freidman writes. Those simply waiting for the economy to improve so they can resume their jobs the way they had in the past are the very people apt to be let go. (more…)

PulsePoint Group

Overcoming the Barriers to Adopting Corporate Social Media - Part 2: Preparation

PulsePoint Group
October 19th, 2009

Jeff Lockwood, Executive Director of Communications for the Novartis Institutes of BioMedical Research, Jennifer Kuperman, VP of Corporate Communications at Visa, Russell Wilkerson, Director of Corporate Communications at GE, and Melissa Martin, Director of Corporate Communications at Symantec, explore the importance of preparation and answering the tough questions before embarking on a corporate social media initiative.

PulsePoint Group

Richard Jones on communications in an economic crisis

PulsePoint Group
October 8th, 2009

Richard Jones, SVP and Chief Communications Officer at Guardian LIfe Insurance Company, on the key communications challenges a tumultuous economy poses for a large financial services company.

Bob Feldman & Jeff Hunt

Report: Learnings from the Page Society’s Future Leaders Program on Social Media

Bob Feldman & Jeff Hunt
September 24th, 2009

We recently had the distinct pleasure of conducting a three-day social media conference for members of the Arthur W. Page Society’s Future Leaders program. The program is a two-year professional development exercise in which approximately 20 “next generation chief communications officers” study various dimensions of our business.

Over the three-day session exploring the uses of social media by corporations, a number of key learnings emerged - from the need for focus and the importance of starting small to the power of listening and the benefits to executives of a social media mentor.

Click here for a free copy of the report in PDF format.

We also took the opportunity to ask the participants for their thoughts on the biggest obstacles companies face to adopting and leveraging social media and how to overcome those obstacles. In the coming weeks, we’ll be sharing those video insights with you here, so be sure to bookmark this page and check back often.

For a free copy of the full report in PDF format, click here.

Bob Feldman

The clock is ticking for comms pros to grab leadership of social media

Bob Feldman
September 21st, 2009

Originally published in PR Week

We’ve entered the next phase of social media. The experimenting is over. Social media has transformed our business; how companies communicate will never be the same. And I mean communicate in the broadest sense of the word, including marketing, customer engagement, market engagement for R&D and product development, etc.

From where I sit, many chief communications officers are helping to drive this change and will be at the forefront of this corporate transformation.

But I also see many who aren’t. The clock is ticking and it’s time to do what’s required to provide leadership.

The alternative: Marketing will do it for you. (more…)

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