Jeff Lockwood, Executive Director of Communications for the Novartis Institutes of BioMedical Research, Jennifer Kuperman, VP of Corporate Communications at Visa, Russell Wilkerson, Director of Corporate Communications at GE, and Melissa Martin, Director of Corporate Communications at Symantec, explore the importance of preparation and answering the tough questions before embarking on a corporate social media initiative.
Posts Tagged ‘ Leadership ’
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
Richard Jones on communications in an economic crisis
PulsePoint Group
October 8th, 2009
Richard Jones, SVP and Chief Communications Officer at Guardian LIfe Insurance Company, on the key communications challenges a tumultuous economy poses for a large financial services company.
Report: Learnings from the Page Society’s Future Leaders Program on Social Media
Bob Feldman & Jeff Hunt
September 24th, 2009
We recently had the distinct pleasure of conducting a three-day social media conference for members of the Arthur W. Page Society’s Future Leaders program. The program is a two-year professional development exercise in which approximately 20 “next generation chief communications officers” study various dimensions of our business.
Over the three-day session exploring the uses of social media by corporations, a number of key learnings emerged - from the need for focus and the importance of starting small to the power of listening and the benefits to executives of a social media mentor.
Click here for a free copy of the report in PDF format.
We also took the opportunity to ask the participants for their thoughts on the biggest obstacles companies face to adopting and leveraging social media and how to overcome those obstacles. In the coming weeks, we’ll be sharing those video insights with you here, so be sure to bookmark this page and check back often.
For a free copy of the full report in PDF format, click here.
The clock is ticking for comms pros to grab leadership of social media
Bob Feldman
September 21st, 2009
Originally published in PR Week
We’ve entered the next phase of social media. The experimenting is over. Social media has transformed our business; how companies communicate will never be the same. And I mean communicate in the broadest sense of the word, including marketing, customer engagement, market engagement for R&D and product development, etc.
From where I sit, many chief communications officers are helping to drive this change and will be at the forefront of this corporate transformation.
But I also see many who aren’t. The clock is ticking and it’s time to do what’s required to provide leadership.
The alternative: Marketing will do it for you. (more…)
A Nation of Lobbyists?
Don Cogman
July 28th, 2009
Its amazing how short memories can be, and in particular how the media can “invent” something that has long been around.
Due in large part to the media’s love affair with Barack Obama, recent stories have developed on how the President has turned average citizens into lobbyists – a group he has publicly denigrated on more than one occasion – and what a powerful force they can be at the grassroots level if organized and motivated as he so successfully did in his 2008 presidential campaign.
Notwithstanding his personal success in mobilizing his troops to successfully wage his campaign (which was extremely well done), grassroots lobbying has been around longer than Barack Obama has been out of grade school. And, corporations and associations that woke up years ago to the tremendous impact it could have on legislation important to their future have long understood the power of the “voter back home” in influencing Congress and the Administration. (more…)
Ray Jordan on learning from a tough situation
PulsePoint Group
July 24th, 2009
Ray Jordan, Corporate VP of Public Affairs and Communications at Johnson & Johnson, on learning from a tough situation at J&J.
PulsePoint in the News: PR Must Make Case vs. Marketing
PulsePoint Group
July 10th, 2009
Reprinted with permission from O’Dwyer’s Public Relations News
Bob Feldman, formerly CEO of GCI Group, and Jeff Hunt, a 17-year veteran of Burson-Marsteller, who are now in their own firm, said PR pros must take notice of advice in The McKinsey Quarterly that chief marketing officers might be the ones to lead in refurbishing the tarnished reputations of the financial and business worlds.
Feldman and Hunt, now partners in Pulse Point Group, Los Angeles and Austin, say McKinsey’s advice is “a warning to communications and PR heads” that they must present the case for PR to their managements or risk being “marginalized.” (more…)
Tom Martin on ethics in corporate communications
PulsePoint Group
July 7th, 2009
Tom Martin, a senior counselor with PulsePoint Group, the Executive-in-Residence at the College of Charleston and a member of the Josephson Institute of Ethics Board of Governors, on the state of ethics in corporate communications.
Chris Atkins on being a credit agency during the economic crisis
PulsePoint Group
July 1st, 2009
Chris Atkins, VP of Corporate Communications at Standard & Poor’s, discusses being at a credit agency during the current economic crisis.
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What We Need to Nurture: Entrepreneurship & Innovation
Bob Feldman
October 26th, 2009
Originally Published PR Week October 2009
If you’re a Tom Friedman fan, you know he doesn’t write much about the world of public relations. But he might as well have in one of his recent columns.
Headlined “The New Untouchables,” Friedman writes that in addition to our banking system needing a “reboot and an upgrade,” so too does our education system.
Against a backdrop of who is getting laid off in this economy and who isn’t, a clear trend seems to have emerged: “Those who have the ability to imagine new services, new opportunities and new ways to recruit work (are) being retained. They are the new ‘untouchables’,” Freidman writes. Those simply waiting for the economy to improve so they can resume their jobs the way they had in the past are the very people apt to be let go. (more…)
Tags: Commentary, Leadership, Professional Development, Talent
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