Laura Moore, Vice President of Global Communications at Kimberly-Clark, on developing, refining and enacting a new mission for the global communications function at Kimberly-Clark.
Posts Tagged ‘ Leadership ’
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
Moving Beyond Reputation– It’s Character That Really Counts
Jeff Hunt
July 29th, 2010
“Your reputation is what you are perceived to be; your character is who you really are,”
– John Wooden, UCLA basketball coach, 1948-1975
That is a profound statement that has taken on new meaning in light of a string of recent crises that have confronted major global corporations like BP, Apple, Toyota and others.
Is it time for communications and marketing professionals to move from simply managing brand and corporate reputation to more actively asserting themselves — at a board level — in the stewardship of institutional character? If not these professionals, then who should assume the role of truly looking at institutional character, not at a transactional level, but at the DNA level of the organization?
The Quantified SWOT: Try It, You’ll Like It
Bob Feldman
June 28th, 2010
Originally Published PR Week, June 25, 2010
We’ve all been through SWOT exercises and, if you’re like me, you’ve often wondered if the process – sometimes painstaking and laborious – really yields actionable insight.
Lately I’ve had the opportunity to create and lead what I would call “Quantified SWOTS” and, perhaps not surprisingly, the quantification makes the end product more precise and actionable.
You may want to consider it. Let me explain.
Perhaps you’re considering the future of your own organization and want to do a self-assessment. Typical solution: SWOT.
But try this variation.
Work with your team and develop a master list of attributes that you believe your function has responsibility for within your company. The list, of course, includes things like leadership communications support, CSR, media outreach, employee engagement, etc. Break this down and be as specific as you like.
PulsePoint Group Appoints Don V. Cogman as Chairman
PulsePoint Group
June 17th, 2010
Former President of Burson-Marsteller to be Firm’s First Chairman
AUSTIN, TX (June 17, 2010) — Management and Digital consulting firm PulsePoint Group announced today the appointment of Don V. Cogman as Chairman.
Cogman is the former president and chief operating officer of global communications firm Burson-Marsteller, and has been active in public policy work for many years. Cogman has served as a senior counselor with PulsePoint Group since the firm’s founding.
“Don is a true leader in our field, and my partners and I are thrilled to welcome him into this new role,” said Jeff Hunt, principal and PulsePoint co-founder. “His expertise in public affairs, issues management and strategic communications combined with his deep board service experience make him a perfect fit to serve as our first Chairman.”
The Changing World of Communications Management
Cogman brings over 30 years of strategic consulting experience as the company continues to focus on enhancing the rapidly evolving role of communications as a strategic business asset. (more…)
Nine More Characteristics of the Engaged Enterprise
Bob Feldman
May 17th, 2010
Originally Published PR Week, May 14, 2010
In my last column, we looked at seven internal changes that can help prepare your organization to become an “engaged enterprise” (def: a corporate business model that achieves an authentic, dynamic relationship between the company and its various stakeholders in which conversation and business ideas are shared up, down, and sideways).
As promised, this column focuses on the nine external moves necessary to achieve full engagement:
1. Recognize that media relationships have migrated. The communications group should have knowledge of and strong relationships with the top 10 digital influencers in each business segment of your company. The concept is not that different than the old days of media relationships, but not knowing these influencers is as wrong as not knowing your top-tier journalists.
2. Engage with customers for product innovation. Engaged enterprises regularly tap into their customers for product design and innovation. Regular use of crowdsourcing techniques makes such broad-based insight easy – and powerful. Check out Dell’s IdeaStorm for a good example. Great opportunity for communication executives to add real value across corporate functions.
Digital Media Pioneer Paul Walker Joins PulsePoint Group As Partner
PulsePoint Group
April 6th, 2010
Former WPP, Accenture Executive To Lead Global Digital Media Practice
Austin, Texas – April 8, 2010 – Paul Walker, widely recognized as one of the leading global digital media experts, is joining PulsePoint Group, a communications management consulting firm, as a third partner to lead the firm’s digital media practice.
Walker, a social media advisor to leading global brands like Dell, Johnson & Johnson, Nike, ExxonMobil, Novartis and MasterCard, will team up with Bob Feldman and Jeff Hunt. PulsePoint was founded just one year ago and has quickly become a trusted, strategic advisor to such companies as Dell, Chevron, Amgen, CA, USAA, Johnson & Johnson, Novartis, Delta Airlines among others. The firm specializes in digital and social media, issues and crisis management and organizational design and change.
Walker will support PulsePoint’s primary mission of working with major brands to develop strategies and innovative solutions that engage prospects, customers and employees in more relevant and effective ways. This includes digital, social and mobile media – blended with more traditional CRM, marketing and communications — to build brands, develop markets and sell more products and services.
Accenture Experience Key to PulsePoint Mission
“We are thrilled to welcome Paul as a partner in the firm,” said Jeff Hunt. “Paul, Bob and I have known each other for more than 25 years and our professional respect and mutual admiration has deepened through every chapter in our careers. Paul is without a doubt one of the most enlightened and strategic practitioners in digital and social media. He has pioneered some of the most impactful applications of social media for clients like Dell and more recently The University of Texas,” Hunt said. (more…)
Don’t Duck the Tough Employee Talk
Bob Feldman
December 22nd, 2009
Originally Published PR Week December 11, 2009
Most companies are not paying out big bonuses this year, if they’re paying anything at all. Exacerbating the situation is that many employees saw their salaries frozen during 2009. They’re anxious, to say the least.
So how do managers throughout the company have conversations with employees as the year comes to a close?
Here are some thoughts:
First, don’t duck the discussions. Employee anxiety only gets worse in the absence of credible information. You and your people must fill the void. No discussion is the worst possible scenario.
Second, the primary concern of many employees today is job security – (more…)
IPR’s 2009 Distinguished Lecture: Jon Iwata, IBM
PulsePoint Group
December 2nd, 2009
Jon Iwata, SVP of communications and marketing at IBM, gave the following speech on the future of the communications profession at the November 4th 2009 Institute for Public Relations Distinguished Lecture Series at the Yale Club in New York City. If you weren’t at the event, you should check it out; it’s a compelling read for anyone keeping their finger on the pulse of the PR profession.
“Toward a New Profession: Brand, Constituency and Eminence on the Global Commons”
Good evening, everyone.
I am honored by the opportunity to speak with you tonight. I have long appreciated the research and education work of the Institute for Public Relations. And when I think about those who have preceded me at this podium over the years, I am humbled.
As anyone does who is invited to step up to this podium, I went back and read a number of the speeches of those who have appeared here over the past 10 to 15 years. And what struck me was that they were all, in one way or another, talking about the same thing: a fundamental shift in the world, in the nature and status of organizations and of business itself, and of the implications of all of that for our profession. (more…)
Overcoming barriers to the adoption of corporate social media Part 3: Buy-In
PulsePoint Group
November 23rd, 2009
Craig Rothenberg of J&J, Russell Wilkerson of GE, Anders Edholm of Electrolux, Corey DuBrowa of Waggener Edstrom and Ron Defeo of The Home Depot on the importance of internal buy-in to social media and how to get it.
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Engagement Has Become the Business World’s New Currency
Bob Feldman
February 12th, 2010
Originally Published PR Week, February 12, 2010
The impact of social media on how business is run is just starting to mainstream in corporate America. I’m not talking about online promotional campaigns; I’m taking about the very heart of how business is conducted.
The consequence is a redefinition and reframing of how a company and its various stakeholders relate to one another and the impact each has on one another.
Call it “The Engaged Enterprise.” Engagement is the new currency. It suggests an authentic, dynamic, deeper relationship in which conversation and business ideas are shared up, down, and sideways.
In the Engaged Enterprise, stakeholders have deeper relationships with the company. Stakeholders actually talk to one another. Their voices are heard, respected, even acted upon in exchange for their loyalty. The result: The enterprise is smarter and more engaged with their constituents leading to better decisions and deeper, longer-lasting relationships.
Some examples? Consider these three: (more…)
Tags: Commentary, Engaged Enterprise, Internal Communcations, Leadership, Organizational Design, Social Media, Trendspotting
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