Posts Tagged ‘ Managing Agencies ’
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Demands for productivity boosts have CCOs looking at their firms
Bob Feldman
September 15th, 2008
Originally Published PR Week
Most chief communications officers right now are coming under intense pressure to streamline their budgets. CEOs and CFOs seem to be preparing for a further downturn in 2009.
One area that often gets attention is outside agency spending. Having held senior positions with Burson-Marsteller, Ketchum and GCI Group, and as a former client-side CCO, I know something about this subject.
Let me offer some tips. If you’re a CCO, before you focus on the agency, focus on your own practices. Some things to think about: (more…)
Tags: Commentary, Managing Agencies, Productivity
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