Originally Published PR Week, June 25, 2010
We’ve all been through SWOT exercises and, if you’re like me, you’ve often wondered if the process – sometimes painstaking and laborious – really yields actionable insight.
Lately I’ve had the opportunity to create and lead what I would call “Quantified SWOTS” and, perhaps not surprisingly, the quantification makes the end product more precise and actionable.
You may want to consider it. Let me explain.
Perhaps you’re considering the future of your own organization and want to do a self-assessment. Typical solution: SWOT.
But try this variation.
Work with your team and develop a master list of attributes that you believe your function has responsibility for within your company. The list, of course, includes things like leadership communications support, CSR, media outreach, employee engagement, etc. Break this down and be as specific as you like.
Jon Iwata on integrating marketing and communications
PulsePoint Group
June 4th, 2009
Jon Iwata, SVP of Marketing and Communications at IBM, on how IBM is integrating marketing and communications.
Tags: Commentary, Leadership, Organizational Design, Productivity, video
No Comments »