Posts Tagged ‘ Productivity ’

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Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.

Bob Feldman

The Quantified SWOT: Try It, You’ll Like It

Bob Feldman
June 28th, 2010

Originally Published PR Week, June 25, 2010

We’ve all been through SWOT exercises and, if you’re like me, you’ve often wondered if the process – sometimes painstaking and laborious – really yields actionable insight.
Lately I’ve had the opportunity to create and lead what I would call “Quantified SWOTS” and, perhaps not surprisingly, the quantification makes the end product more precise and actionable.

You may want to consider it. Let me explain.

Perhaps you’re considering the future of your own organization and want to do a self-assessment. Typical solution: SWOT.

But try this variation.

Work with your team and develop a master list of attributes that you believe your function has responsibility for within your company. The list, of course, includes things like leadership communications support, CSR, media outreach, employee engagement, etc. Break this down and be as specific as you like.

(more…)

PulsePoint Group

Jon Iwata on integrating marketing and communications

PulsePoint Group
June 4th, 2009

Jon Iwata, SVP of Marketing and Communications at IBM, on how IBM is integrating marketing and communications.

Bob Feldman

Demands for productivity boosts have CCOs looking at their firms

Bob Feldman
September 15th, 2008

Originally Published PR Week

Most chief communications officers right now are coming under intense pressure to streamline their budgets.  CEOs and CFOs seem to be preparing for a further downturn in 2009.

One area that often gets attention is outside agency spending.  Having held senior positions with Burson-Marsteller, Ketchum and GCI Group, and as a former client-side CCO, I know something about this subject.

Let me offer some tips.  If you’re a CCO, before you focus on the agency, focus on your own practices. Some things to think about: (more…)

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