Posts Tagged ‘ Reputation ’

Point of View Logo

Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.

PulsePoint Group

Oscar Suris on Keys to Success in Any Industry

PulsePoint Group
August 11th, 2010

Oscar Suris, EVP of Corporate Communications at Wells Fargo who recently transitioned from the auto industry to financial services, discusses the keys to success as a communicator in any industry.

Jeff Hunt

Moving Beyond Reputation– It’s Character That Really Counts

Jeff Hunt
July 29th, 2010

“Your reputation is what you are perceived to be; your character is who you really are,”

– John Wooden, UCLA basketball coach, 1948-1975

john-wooden-1

That is a profound statement that has taken on new meaning in light of a string of recent crises that have confronted major global corporations like BP, Apple, Toyota and others.

Is it time for communications and marketing professionals to move from simply managing brand and corporate reputation to more actively asserting themselves — at a board level — in the stewardship of institutional character? If not these professionals, then who should assume the role of truly looking at institutional character, not at a transactional level, but at the DNA level of the organization?

(more…)

Jeff Hunt

The New Age of Engagement…It’s WOM on Steroids

Jeff Hunt
February 22nd, 2010

The fundamental rules of effective marketing are being rewritten. The rapid evolution of social networking technologies is making it easier for customers to get more precise information. It’s making it easier for them to consult one another, and it’s fundamentally impacting the way they make purchase decisions.

Customer experiences have never been more important. Word of mouth has been put on steroids.

So what does it mean to marketers? It’s the arrival of a new era, where engagement is the new currency that drives customer loyalty. But engagement must be defined as a true exchange of value and not just the act of pushing information. Getting someone to visit your web site is not engagement. (more…)

PulsePoint Group

Overcoming barriers to the adoption of corporate social media Part 3: Buy-In

PulsePoint Group
November 23rd, 2009

Craig Rothenberg of J&J, Russell Wilkerson of GE, Anders Edholm of Electrolux, Corey DuBrowa of Waggener Edstrom and Ron Defeo of The Home Depot on the importance of internal buy-in to social media and how to get it.

PulsePoint Group

The Importance of a Real Employee Feedback Loop

PulsePoint Group
September 11th, 2009

Check out this profile of management professor Ethan Burris by Tracy Mueller from the McCombs School of Business at the University of Texas-Austin on why an open, two-way employee feedback loop is vital to morale and idea generation.

employees

Photo by Christina Murrey, University of Texas-Austin
PulsePoint Group

Howard Clabo on positioning Applied Materials as a leader in solar tech

PulsePoint Group
July 13th, 2009

Howard Clabo, Senior Director of Worldwide Media Relations at Applied Materials, on repositioning the company as a leader in solar technology after years of strategically operating in the background for its clients in semiconductor, television panel and other industries.

PulsePoint Group

PulsePoint in the News: PR Must Make Case vs. Marketing

PulsePoint Group
July 10th, 2009

Reprinted with permission from O’Dwyer’s Public Relations News

Bob Feldman, formerly CEO of GCI Group, and Jeff Hunt, a 17-year veteran of Burson-Marsteller, who are now in their own firm, said PR pros must take notice of advice in The McKinsey Quarterly that chief marketing officers might be the ones to lead in refurbishing the tarnished reputations of the financial and business worlds.

Feldman and Hunt, now partners in Pulse Point Group, Los Angeles and Austin, say McKinsey’s advice is “a warning to communications and PR heads” that they must present the case for PR to their managements or risk being “marginalized.” (more…)

PulsePoint Group

Chris Atkins on being a credit agency during the economic crisis

PulsePoint Group
July 1st, 2009

Chris Atkins, VP of Corporate Communications at Standard & Poor’s, discusses being at a credit agency during the current economic crisis.

PulsePoint Group

Industry Luminary Responds to McKinsey; Block Says Wake-up Call is Warranted

PulsePoint Group
June 15th, 2009

Our last post on the McKinsey article has generated a great deal of comment and discussion, none more insightful than that of Ed Block, one of the public relations industry’s most respected and revered leaders.  His thoughts follow.

First, the current financial meltdown (and associated scandals) was not the beginning of the destruction of corporate reputations — it was the final nail in the coffin. But I digress.

In your post last week on who should own corporate reputation, I think you are correct in identifying the importance of where responsibility should be delegated in a corporate organization. I’m from the old school (the Arthur Page School) in the conviction that the job belongs to the chief PR officer. That’s how it was in my generation — and guys like Larry Foster (J&J), Ron Rhody (Bank of America) and so many others owned that position. Unfortunately, too many latter day PR executives came to define their jobs as “communications” and lost their authority and skills as councilors. (Communications is overhead, wise counseling is value added.) (more…)

Bob Feldman & Jeff Hunt

McKinsey Fires A Warning at CCO’s

Bob Feldman & Jeff Hunt
June 11th, 2009

The McKinsey Quarterly has just fired a warning shot across the desks of CCOs.

They – and CMOs and CEOs too – better pay attention.

The article, “Rebuilding Corporate Reputations,” (subscription required) describes the dramatic extent to which the events leading up to the current recession have eroded public confidence in corporations.

And it describes the equally dramatic changes in how corporations need to respond: integrating their communications activities, engaging with digital and social media, genuinely changing business practices, stepping up the quality of their research, listening to and activating constituencies, and engaging the CEO with the community.

Good advice – indeed, it’s what we’ve been counseling clients for some time.

But the kicker comes at the end: (more…)

Recent Posts

Video Posts

Tags

Archives

Subscribe to RSS

addtomyyahoo4
Subscribe in NewsGator Online
Add to My AOL
Subscribe with Bloglines
Add to netvibes
Add to Google

original feed View Feed XML
— or —

Subscribe by Email