Posts Tagged ‘ Resource Allocation ’

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Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.

Bob Feldman

The boss wants a cut of 20%; so what’s the next step for Marvin?

Bob Feldman
June 16th, 2008

Originally Published PR Week

I’ve been friends for a long time with a guy we’ll call Marvin Blotnick.  Marvin was flying home from Chicago the other day having spent a tough two days at a corporate senior management meeting.  Marvin was stressed.   He told me every executive at the meeting was asked to do scenario planning, which meant Marvin had to come back with two new budgets, one reflecting a 10 percent cut, the other 20. (more…)

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