Posts Tagged ‘ Social Media ’

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Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.

Brittany Aguilar

Collaboration Drives Communities

Brittany Aguilar
August 20th, 2010

Communities bring people together. In the offline sense, people gravitate toward communities because they are able to share with others and benefit from team-dynamics. This means resources can be pooled to achieve common goals. In this sense, everyone wins when they join a community that they really care about.

Companies have been in the community-management business for a long time. Athletic shoe stores organize runner clubs and bookstores organize book clubs, but the really successful communities focus on the mutual benefits to members and organizers. These benefits have to be things that the individuals cannot gain or achieve on their own, or would at least find challenging on their own.

(more…)

Grant Toups

Can Social Networks Drive Professional Development?

Grant Toups
July 20th, 2010

We regularly connect with people online. We keep in touch. We make new friends. But can we actually learn anything that’s professionally useful? Is it possible for our online networks, professional or personal, to help us become smarter people and more effective professionals with some level of certain regularity? Instead of stumbling across the occasional jewel, is there a way to come close to a guarantee?

Consider this. Subject matter experts around the world are already using social bookmarking sites like Digg and Delicious to gather, screen, categorize and share relevant, insightful content. Prominent bloggers and Twitterers, like Guy Kawasaki, spend hours each day scouring the internet and linking to remarkably valuable content on their blogs and twitter feeds. And some companies are using Yammer to stream relevant news and other materials to employees on their closed internal networks. And let’s not forget powerful news aggregators like Google Reader that can put thousands of information sources at our fingertips and let us search all that content for even the most obscure word or phrase.

(more…)

PulsePoint Group

Digital Media Pioneer Paul Walker Joins PulsePoint Group As Partner

PulsePoint Group
April 6th, 2010

Former WPP, Accenture Executive To Lead Global Digital Media Practice

Austin, Texas – April 8, 2010 – Paul Walker, widely recognized as one of the leading global digital media experts, is joining PulsePoint Group, a communications management consulting firm, as a third partner to lead the firm’s digital media practice.

Walker, a social media advisor to leading global brands like Dell, Johnson & Johnson, Nike, ExxonMobil, Novartis and MasterCard, will team up with Bob Feldman and Jeff Hunt.  PulsePoint was founded just one year ago and has quickly become a trusted, strategic advisor to such companies as Dell, Chevron, Amgen, CA, USAA, Johnson & Johnson, Novartis, Delta Airlines among others.    The firm specializes in digital and social media, issues and crisis management and organizational design and change.

Walker will support PulsePoint’s primary mission of working with major brands to develop strategies and innovative solutions that engage prospects, customers and employees in more relevant and effective ways.  This includes digital, social and mobile media – blended with more traditional CRM, marketing and communications — to build brands, develop markets and sell more products and services.

Accenture Experience Key to PulsePoint Mission

“We are thrilled to welcome Paul as a partner in the firm,” said Jeff Hunt.  “Paul, Bob and I have known each other for more than 25 years and our professional respect and mutual admiration has deepened through every chapter in our careers.  Paul is without a doubt one of the most enlightened and strategic practitioners in digital and social media.  He has pioneered some of the most impactful applications of social media for clients like Dell and more recently The University of Texas,” Hunt said. (more…)

Bob Feldman

Engagement Has Become the Business World’s New Currency

Bob Feldman
February 12th, 2010

Originally Published PR Week, February 12, 2010

The impact of social media on how business is run is just starting to mainstream in corporate America. I’m not talking about online promotional campaigns; I’m taking about the very heart of how business is conducted.

The consequence is a redefinition and reframing of how a company and its various stakeholders relate to one another and the impact each has on one another.

Call it “The Engaged Enterprise.” Engagement is the new currency. It suggests an authentic, dynamic, deeper relationship in which conversation and business ideas are shared up, down, and sideways.

In the Engaged Enterprise, stakeholders have deeper relationships with the company. Stakeholders actually talk to one another. Their voices are heard, respected, even acted upon in exchange for their loyalty. The result: The enterprise is smarter and more engaged with their constituents leading to better decisions and deeper, longer-lasting relationships.

Some examples? Consider these three: (more…)

PulsePoint Group

Overcoming barriers to the adoption of corporate social media Part 3: Buy-In

PulsePoint Group
November 23rd, 2009

Craig Rothenberg of J&J, Russell Wilkerson of GE, Anders Edholm of Electrolux, Corey DuBrowa of Waggener Edstrom and Ron Defeo of The Home Depot on the importance of internal buy-in to social media and how to get it.

PulsePoint Group

Overcoming the Barriers to Adopting Corporate Social Media - Part 2: Preparation

PulsePoint Group
October 19th, 2009

Jeff Lockwood, Executive Director of Communications for the Novartis Institutes of BioMedical Research, Jennifer Kuperman, VP of Corporate Communications at Visa, Russell Wilkerson, Director of Corporate Communications at GE, and Melissa Martin, Director of Corporate Communications at Symantec, explore the importance of preparation and answering the tough questions before embarking on a corporate social media initiative.

PulsePoint Group

Overcoming the Barriers to Adopting Corporate Social Media - Part 1: Culture

PulsePoint Group
October 5th, 2009

Arthur Page Society Future Leaders Experience participants Diane Terrell, VP of Strategic Communications at FedEx; Benjamin Atkins, Global Pharma News Manager at Novartis; and Morgan Marzec, a consultant at Gagen MacDonald, discuss overcoming the first barrier to adopting corporate social media programs … culture.

Bob Feldman & Jeff Hunt

Report: Learnings from the Page Society’s Future Leaders Program on Social Media

Bob Feldman & Jeff Hunt
September 24th, 2009

We recently had the distinct pleasure of conducting a three-day social media conference for members of the Arthur W. Page Society’s Future Leaders program. The program is a two-year professional development exercise in which approximately 20 “next generation chief communications officers” study various dimensions of our business.

Over the three-day session exploring the uses of social media by corporations, a number of key learnings emerged - from the need for focus and the importance of starting small to the power of listening and the benefits to executives of a social media mentor.

Click here for a free copy of the report in PDF format.

We also took the opportunity to ask the participants for their thoughts on the biggest obstacles companies face to adopting and leveraging social media and how to overcome those obstacles. In the coming weeks, we’ll be sharing those video insights with you here, so be sure to bookmark this page and check back often.

For a free copy of the full report in PDF format, click here.

Bob Feldman

The clock is ticking for comms pros to grab leadership of social media

Bob Feldman
September 21st, 2009

Originally published in PR Week

We’ve entered the next phase of social media. The experimenting is over. Social media has transformed our business; how companies communicate will never be the same. And I mean communicate in the broadest sense of the word, including marketing, customer engagement, market engagement for R&D and product development, etc.

From where I sit, many chief communications officers are helping to drive this change and will be at the forefront of this corporate transformation.

But I also see many who aren’t. The clock is ticking and it’s time to do what’s required to provide leadership.

The alternative: Marketing will do it for you. (more…)

PulsePoint Group

Five Things PR Folks Can Learn About Social Media from Advertising

PulsePoint Group
September 8th, 2009

Check out Dave Fleet’s insightful post on social media lessons PR folks can glean from our advertising colleagues.

In a nutshell, here are the five lessons:

1. Scale matters

2. Creativity beats staid

3. Measure, measure, measure

4. Target your audiences

5. Craft your message carefully

For more, read the full post at DaveFleet.com.

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