A recap of the previous week’s POV posts:
1/26: PulsePoint Group Corporate Communication Index Series Part 5: Managing Talent (video): Bob Feldman, partner at PulsePoint Group, provides commentary on the firm’s recently released Corporate Communication Index Study. This is the fifth in a series of videos where he provides insight into the findings.
1/25: LinkedIn Maps: Your Professional Universe Visualized: Have you ever wondered what your personal network looks like? Well now you can see it. Yesterday, LinkedIn launched InMaps an experimental project that creates a visualization of the connections within your business network.
1/24: Foursquare Grew 3400% Last Year: Foursquare had a big year in 2010. The company experienced 3400% growth in “check-ins” with a total of 381,576,305, and there was at least one “check-in” in every country in the world, including North Korea. We even saw the first “check-in” from space at the International Space Station on October 22, 2010.
1/21: Placing Open Innovation in the Professional Services Industry: A clear trend emerged in business over the last decade: the rise of “open innovation.” Forerunners in the practice of utilizing third parties in creating, developing, and disseminating innovative business practices and products include Dell, having introduced and successfully integrated their IdeaStorm platform to drive new product development, and Starbucks, which followed suit with My Starbucks Idea, garnering yet more feedback from customers looking to enhance their personal experience with the company.
1/20: The Continuing Evolution of Employee Engagement: Mashable recently featured a piece by Soren Gordhamer, founder of the Wisdom 2.0 Conference, on the evolution of the enterprise in the age of social media. It’s a fascinating read, here, but there were two things I wanted to point a spotlight on here.
Your Social Media Agency Walks the Walk… But Can They Talk the Talk?
Renée Francese
January 11th, 2011
It’s important to select a strong social media agency because your agency will:
Callan Green, who writes for Don’t Drink the Koolaid, recently interviewed a variety of social media consultants, agency principals, authors, etc., and put together a mini ebook that highlights their advice on choosing the right social media agency.
You can find my favorite tip in Chapter 5, entitled “You want an agency that is more than just social media.” As an agency that has been involved in numerous selection processes, this chapter hones in on what we have been hearing from our prospects. Callan Green writes,
It’s crucial that your agency know how to integrate a social media strategy into the larger marketing plan. No social media strategy should be executed in a silo. Additionally, an agency with multiple competencies is a true asset. For example, a firm with a strong background in communications will be schooled in messaging and conversations, as well as the ability to engage online influencers. Here at PulsePoint Group our partners have a diverse background in communications, business development and public relations that helps us to be a more robust, successful social media agency. It’s also useful if the agency understands the intricacies of social media, such as paid media, analytics, search, CRM, ecommerce, content, mobile and other relevant disciplines.
When choosing a social media agency, what’s a must for you?
Download the ebook here:
Tags: Commentary, Social Media, Statistics, Tips
No Comments »