WATCH Bob Feldman, Co-Founder and Partner in PulsePoint Organizational Design & Change Management.
WATCH Jeff Hunt, Lead Partner in PulsePoint Group’s Brand and Reputation Management Practice
WATCH Paul Walker discuss integrating social media into the enterprise while driving real, bottom-line results.
WATCH Michael Gale, recognized industry expert in integrated technology marketing, discuss digital and social engagement strategy.
George Jamison, principal at Spencer Stuart, on the today’s communications landscape and job prospects for Chief Communications Officers.
Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the sixth in a series of videos where he provides insight into the findings.
Oscar Suris, EVP of Corporate Communications at Wells Fargo who recently transitioned from the auto industry to financial services, discusses the keys to success as a communicator in any industry.
Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the fourth in a series of videos where he provides insight into the findings.
A few signs have suggested an end to the recession may be on the horizon. As our clients’ businesses pick up they are investing in revitalizing products and services. They are kick-starting their innovation initiatives. Many of them are exploring crowdsourcing and co-creation options, and we have a lot of experience in this area. In the next couple weeks I am going to post 2-3 videos on digital innovation. The first one (posted here) looks at five cases I really like: Foldit, Dell ’ s IdeaStorm (we worked on this one), Cisco ’ s iPrize, P&G Innovation and AT&T ’ s internal innovation initiative. Let me know what you think.
Lisa Ryan, SVP/Managing Director of Heyman Associates, the NYC-based search firm specializing in communications, discusses the job market for communications in today’ s uncertain economy.
Jeff Hunt, PulsePoint Group partner, provides a definition of a socially engaged enterprise and discusses the imperative of C-level advocacy for social engagement success. Click here to view this video regarding “A Socially Engaged Enterprise and the Imperative of C-suite Advocacy.”
Michael Gale, PulsePoint Group partner, discusses the methodology behind a new study, conducted in collaboration with The Economist Intelligent Unit, “The Economics of the Socially Engaged Enterprise.” He explains executives’ perceptions on the business value of social engagement and presents a social journey map for companies to follow. Click here to view this video regarding “Methodology and Social Journey Maps.”
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
Bob Feldman
January 26th, 2011
Bob Feldman, partner at PulsePoint Group, provides commentary on the firm’s recently released Corporate Communication Index Study. This is the fifth in a series of videos where he provides insight into the findings.
PulsePoint Group
November 15th, 2010
George Jamison, principal at Spencer Stuart, on today’s communications landscape and job prospects for Chief Communications Officers.
Bob Feldman
September 27th, 2010
Originally Published PR Week, September 24, 2010
In conducting research recently on best practices in corporate communications functions, one thing in particular struck me.
In decentralized organizations, the best chief communications officers aspire to have large chunks of their time allocated for…nothing.
Let me explain.
The larger the enterprise, particularly when decentralized and matrixed, the more complex, the more players, the more issues, etc. As such, the CCO is required to do all those things with which most of us are familiar: CEO counselor, communications strategist, leader of a large organization, responsible for talent management, etc., etc.
And then some.
Bob Feldman
December 22nd, 2009
Originally Published PR Week December 11, 2009
Most companies are not paying out big bonuses this year, if they’re paying anything at all. Exacerbating the situation is that many employees saw their salaries frozen during 2009. They’re anxious, to say the least.
So how do managers throughout the company have conversations with employees as the year comes to a close?
Here are some thoughts:
First, don’t duck the discussions. Employee anxiety only gets worse in the absence of credible information. You and your people must fill the void. No discussion is the worst possible scenario.
Second, the primary concern of many employees today is job security – (more…)
PulsePoint Group
December 2nd, 2009
Jon Iwata, SVP of communications and marketing at IBM, gave the following speech on the future of the communications profession at the November 4th 2009 Institute for Public Relations Distinguished Lecture Series at the Yale Club in New York City. If you weren’t at the event, you should check it out; it’s a compelling read for anyone keeping their finger on the pulse of the PR profession.
“Toward a New Profession: Brand, Constituency and Eminence on the Global Commons”
Good evening, everyone.
I am honored by the opportunity to speak with you tonight. I have long appreciated the research and education work of the Institute for Public Relations. And when I think about those who have preceded me at this podium over the years, I am humbled.
As anyone does who is invited to step up to this podium, I went back and read a number of the speeches of those who have appeared here over the past 10 to 15 years. And what struck me was that they were all, in one way or another, talking about the same thing: a fundamental shift in the world, in the nature and status of organizations and of business itself, and of the implications of all of that for our profession. (more…)
Bob Feldman
October 26th, 2009
Originally Published PR Week October 2009
If you’re a Tom Friedman fan, you know he doesn’t write much about the world of public relations. But he might as well have in one of his recent columns.
Headlined “The New Untouchables,” Friedman writes that in addition to our banking system needing a “reboot and an upgrade,” so too does our education system.
Against a backdrop of who is getting laid off in this economy and who isn’t, a clear trend seems to have emerged: “Those who have the ability to imagine new services, new opportunities and new ways to recruit work (are) being retained. They are the new ‘untouchables’,” Freidman writes. Those simply waiting for the economy to improve so they can resume their jobs the way they had in the past are the very people apt to be let go. (more…)
PulsePoint Group
September 11th, 2009
Check out this profile of management professor Ethan Burris by Tracy Mueller from the McCombs School of Business at the University of Texas-Austin on why an open, two-way employee feedback loop is vital to morale and idea generation.
Bob Feldman
May 20th, 2009
Originally published PR Week
I recently had the privilege to be invited by the Council of PR Firms to join some colleagues in a teleconference/webinar about the strategies agencies can employ to do well in this difficult economy.
I was joined by Kathryn Metcalfe of Pfizer, Baker & McKenzie’s Mark Bain, Peppercom’s Darryl Siry, and by our moderator, Darryl Salerno of Second Quadrant.
It should come as no surprise that these folks had some terrific insights, ranging from high-value ways to help companies drive their businesses forward to basic recommendations on the importance of passionately focusing on client loyalty in such a tumultuous time. (more…)
Can You Be Both a Tactician and a Counselor?
Bob Feldman
February 1st, 2011
Originally Published PR Week, January 28, 2011 (subscription access only)
Research among CEOs and line-of-business executives reveals that the single-most common criticism of communications professionals is that below the CCO level the function is primarily occupied by tacticians.
A common result: when divisional or business unit leadership meet to discuss strategy, the PR person — perhaps other than the CCO — is often left out.
Are most PR pros really not capable of engaging at that level?
Unlikely, but here are a few thoughts.
First, every CCO needs to be honest with his or her evaluation of talent. The most critical time is when hiring is done. If we’re candid, we often do hire tacticians. After all, we need to get things done.
We also tend to hire from a common pool, that is, people from within our profession.
The consequence often means a talent pool that doesn’t have the same academic qualifications and /or serious business experience as other staff functions.
Bottom line: Hire smart. Raise the bar. And, as the business we’re in gets increasingly sophisticated, there are plenty of high-ranking B-school grads, for example, who would welcome a career in our profession.
Second, and this is a tricky one, it just may be difficult to be both a tactician and a strategist at the same time.
Let’s be clear: We need to do a lot more than provide counsel. We need to get stuff done. The greater the demands and the higher volume of output, the more communications staffers get buried in the day-to-day. That may be reality.
But getting stuff done is a given. Flawless execution is a table-stake. No one earns a reputation for just doing what’s expected of them.
(more…)
Tags: Commentary, PR Education, PRWeek, Talent
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