Oscar Suris, EVP of Corporate Communications at Wells Fargo who recently transitioned from the auto industry to financial services, discusses the keys to success as a communicator in any industry.
Posts Tagged ‘ video ’
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
Seven Characteristics of the Engaged Enterprise
Bob Feldman
March 29th, 2010
Bob Feldman, Principal of PulsePoint Group, on what activities a company should undertake internally on it’s journey toward becoming an Engaged Enterprise.
Seven Characteristics of the Engaged Enterprise
Originally Published PR Week, March 12, 2010
In my last column, we explored the concept of “the engaged enterprise.” This is a corporate business model that suggests an authentic, dynamic, and deeper relationship between a company and its various stakeholders, in which conversation and business ideas are shared up, down, and sideways.
A constant value-exchange is the new norm.
Due to considerable response and curiosity on this subject, this is the first of two columns that will dig deeper into the model. In my next column, I’ll look at what you need to do in external engagement, but first, let’s look at what you need to do internally:
Strong internal collaboration. Lots of companies have implemented Microsoft SharePoint and other collaboration tools. But the issue is: how widely are these tools used? Does your department live on the site or is it the occasional repository of random documents? Collaboration and knowledge sharing exist in real time. Success depends more on culture and leadership than on technology.
Bill Margaritis on most the important trends in the PR profession
PulsePoint Group
November 3rd, 2009
Bill Margaritis, incoming Page Society president and Corporate VP of Worldwide Communications and Investor Relations at FedEx, on the major trends in PR/communications.
Overcoming the Barriers to Adopting Corporate Social Media - Part 2: Preparation
PulsePoint Group
October 19th, 2009
Jeff Lockwood, Executive Director of Communications for the Novartis Institutes of BioMedical Research, Jennifer Kuperman, VP of Corporate Communications at Visa, Russell Wilkerson, Director of Corporate Communications at GE, and Melissa Martin, Director of Corporate Communications at Symantec, explore the importance of preparation and answering the tough questions before embarking on a corporate social media initiative.
Richard Jones on communications in an economic crisis
PulsePoint Group
October 8th, 2009
Richard Jones, SVP and Chief Communications Officer at Guardian LIfe Insurance Company, on the key communications challenges a tumultuous economy poses for a large financial services company.
Overcoming the Barriers to Adopting Corporate Social Media - Part 1: Culture
PulsePoint Group
October 5th, 2009
Arthur Page Society Future Leaders Experience participants Diane Terrell, VP of Strategic Communications at FedEx; Benjamin Atkins, Global Pharma News Manager at Novartis; and Morgan Marzec, a consultant at Gagen MacDonald, discuss overcoming the first barrier to adopting corporate social media programs … culture.
The Scope of Social Media
PulsePoint Group
August 21st, 2009
Check out this video from Socialnomics.net for some compelling statistics on just how big the impact of social media really is.
Paul Argenti on the greatest resistance to company adoption of social media
PulsePoint Group
August 5th, 2009
Paul Argenti, professor in Dartmouth’s Tuck School of Business, on the greatest resistance to adopting social media inside most companies — fear of losing control.
Ray Jordan on learning from a tough situation
PulsePoint Group
July 24th, 2009
Ray Jordan, Corporate VP of Public Affairs and Communications at Johnson & Johnson, on learning from a tough situation at J&J.
Recent Posts
- Collaboration Drives Communities
- Oscar Suris on Keys to Success in Any Industry
- A Higher Purpose is PR’s World Series
- Moving Beyond Reputation– It’s Character That Really Counts
- Can Social Networks Drive Professional Development?
- The Quantified SWOT: Try It, You’ll Like It
- PulsePoint Group Appoints Don V. Cogman as Chairman
- Nine More Characteristics of the Engaged Enterprise
- Digital Media Pioneer Paul Walker Joins PulsePoint Group As Partner
- Seven Characteristics of the Engaged Enterprise
Video Posts
- Oscar Suris on Keys to Success in Any Industry
- Seven Characteristics of the Engaged Enterprise
- Overcoming barriers to the adoption of corporate social media Part 3: Buy-In
- Bill Margaritis on most the important trends in the PR profession
- Overcoming the Barriers to Adopting Corporate Social Media - Part 2: Preparation
- Richard Jones on communications in an economic crisis
- Overcoming the Barriers to Adopting Corporate Social Media - Part 1: Culture
- The Scope of Social Media
- Paul Argenti on the greatest resistance to company adoption of social media
- Ray Jordan on learning from a tough situation
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Overcoming barriers to the adoption of corporate social media Part 3: Buy-In
PulsePoint Group
November 23rd, 2009
Craig Rothenberg of J&J, Russell Wilkerson of GE, Anders Edholm of Electrolux, Corey DuBrowa of Waggener Edstrom and Ron Defeo of The Home Depot on the importance of internal buy-in to social media and how to get it.
Tags: Commentary, Leadership, Page Society, Reputation, Social Media, video
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