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Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.

PulsePoint Group

Oscar Suris on Keys to Success in Any Industry

PulsePoint Group
August 11th, 2010

Oscar Suris, EVP of Corporate Communications at Wells Fargo who recently transitioned from the auto industry to financial services, discusses the keys to success as a communicator in any industry.

Bob Feldman

Seven Characteristics of the Engaged Enterprise

Bob Feldman
March 29th, 2010

Bob Feldman, Principal of PulsePoint Group, on what activities a company should undertake internally on it’s journey toward becoming an Engaged Enterprise.

Seven Characteristics of the Engaged Enterprise

Originally Published PR Week, March 12, 2010

In my last column, we explored the concept of “the engaged enterprise.” This is a corporate business model that suggests an authentic, dynamic, and deeper relationship between a company and its various stakeholders, in which conversation and business ideas are shared up, down, and sideways.

A constant value-exchange is the new norm.

Due to considerable response and curiosity on this subject, this is the first of two columns that will dig deeper into the model. In my next column, I’ll look at what you need to do in external engagement, but first, let’s look at what you need to do internally:

Strong internal collaboration. Lots of companies have implemented Microsoft SharePoint and other collaboration tools. But the issue is: how widely are these tools used? Does your department live on the site or is it the occasional repository of random documents? Collaboration and knowledge sharing exist in real time. Success depends more on culture and leadership than on technology.

(more…)

PulsePoint Group

Overcoming barriers to the adoption of corporate social media Part 3: Buy-In

PulsePoint Group
November 23rd, 2009

Craig Rothenberg of J&J, Russell Wilkerson of GE, Anders Edholm of Electrolux, Corey DuBrowa of Waggener Edstrom and Ron Defeo of The Home Depot on the importance of internal buy-in to social media and how to get it.

PulsePoint Group

Bill Margaritis on most the important trends in the PR profession

PulsePoint Group
November 3rd, 2009

Bill Margaritis, incoming Page Society president and Corporate VP of Worldwide Communications and Investor Relations at FedEx, on the major trends in PR/communications.

PulsePoint Group

Overcoming the Barriers to Adopting Corporate Social Media - Part 2: Preparation

PulsePoint Group
October 19th, 2009

Jeff Lockwood, Executive Director of Communications for the Novartis Institutes of BioMedical Research, Jennifer Kuperman, VP of Corporate Communications at Visa, Russell Wilkerson, Director of Corporate Communications at GE, and Melissa Martin, Director of Corporate Communications at Symantec, explore the importance of preparation and answering the tough questions before embarking on a corporate social media initiative.

PulsePoint Group

Richard Jones on communications in an economic crisis

PulsePoint Group
October 8th, 2009

Richard Jones, SVP and Chief Communications Officer at Guardian LIfe Insurance Company, on the key communications challenges a tumultuous economy poses for a large financial services company.

PulsePoint Group

Overcoming the Barriers to Adopting Corporate Social Media - Part 1: Culture

PulsePoint Group
October 5th, 2009

Arthur Page Society Future Leaders Experience participants Diane Terrell, VP of Strategic Communications at FedEx; Benjamin Atkins, Global Pharma News Manager at Novartis; and Morgan Marzec, a consultant at Gagen MacDonald, discuss overcoming the first barrier to adopting corporate social media programs … culture.

PulsePoint Group

The Scope of Social Media

PulsePoint Group
August 21st, 2009

Check out this video from Socialnomics.net for some compelling statistics on just how big the impact of social media really is.

PulsePoint Group

Paul Argenti on the greatest resistance to company adoption of social media

PulsePoint Group
August 5th, 2009


Paul Argenti, professor in Dartmouth’s Tuck School of Business, on the greatest resistance to adopting social media inside most companies — fear of losing control.

PulsePoint Group

Ray Jordan on learning from a tough situation

PulsePoint Group
July 24th, 2009

Ray Jordan, Corporate VP of Public Affairs and Communications at Johnson & Johnson, on learning from a tough situation at J&J.

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