Bill Margaritis, incoming Page Society president and Corporate VP of Worldwide Communications and Investor Relations at FedEx, on the major trends in PR/communications.
Posts Tagged ‘ video ’
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
Overcoming the Barriers to Adopting Corporate Social Media - Part 2: Preparation
PulsePoint Group
October 19th, 2009
Jeff Lockwood, Executive Director of Communications for the Novartis Institutes of BioMedical Research, Jennifer Kuperman, VP of Corporate Communications at Visa, Russell Wilkerson, Director of Corporate Communications at GE, and Melissa Martin, Director of Corporate Communications at Symantec, explore the importance of preparation and answering the tough questions before embarking on a corporate social media initiative.
Richard Jones on communications in an economic crisis
PulsePoint Group
October 8th, 2009
Richard Jones, SVP and Chief Communications Officer at Guardian LIfe Insurance Company, on the key communications challenges a tumultuous economy poses for a large financial services company.
Overcoming the Barriers to Adopting Corporate Social Media - Part 1: Culture
PulsePoint Group
October 5th, 2009
Arthur Page Society Future Leaders Experience participants Diane Terrell, VP of Strategic Communications at FedEx; Benjamin Atkins, Global Pharma News Manager at Novartis; and Morgan Marzec, a consultant at Gagen MacDonald, discuss overcoming the first barrier to adopting corporate social media programs … culture.
The Scope of Social Media
PulsePoint Group
August 21st, 2009
Check out this video from Socialnomics.net for some compelling statistics on just how big the impact of social media really is.
Paul Argenti on the greatest resistance to company adoption of social media
PulsePoint Group
August 5th, 2009
Paul Argenti, professor in Dartmouth’s Tuck School of Business, on the greatest resistance to adopting social media inside most companies — fear of losing control.
Ray Jordan on learning from a tough situation
PulsePoint Group
July 24th, 2009
Ray Jordan, Corporate VP of Public Affairs and Communications at Johnson & Johnson, on learning from a tough situation at J&J.
Howard Clabo on positioning Applied Materials as a leader in solar tech
PulsePoint Group
July 13th, 2009
Howard Clabo, Senior Director of Worldwide Media Relations at Applied Materials, on repositioning the company as a leader in solar technology after years of strategically operating in the background for its clients in semiconductor, television panel and other industries.
Tom Martin on ethics in corporate communications
PulsePoint Group
July 7th, 2009
Tom Martin, a senior counselor with PulsePoint Group, the Executive-in-Residence at the College of Charleston and a member of the Josephson Institute of Ethics Board of Governors, on the state of ethics in corporate communications.
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- Overcoming barriers to the adoption of corporate social media Part 3: Buy-In
- Bill Margaritis on most the important trends in the PR profession
- What We Need to Nurture: Entrepreneurship & Innovation
- Overcoming the Barriers to Adopting Corporate Social Media - Part 2: Preparation
- Richard Jones on communications in an economic crisis
- Overcoming the Barriers to Adopting Corporate Social Media - Part 1: Culture
Video Posts
- Overcoming barriers to the adoption of corporate social media Part 3: Buy-In
- Bill Margaritis on most the important trends in the PR profession
- Overcoming the Barriers to Adopting Corporate Social Media - Part 2: Preparation
- Richard Jones on communications in an economic crisis
- Overcoming the Barriers to Adopting Corporate Social Media - Part 1: Culture
- The Scope of Social Media
- Paul Argenti on the greatest resistance to company adoption of social media
- Ray Jordan on learning from a tough situation
- Howard Clabo on positioning Applied Materials as a leader in solar tech
- Tom Martin on ethics in corporate communications
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Overcoming barriers to the adoption of corporate social media Part 3: Buy-In
PulsePoint Group
November 23rd, 2009
Craig Rothenberg of J&J, Russell Wilkerson of GE, Anders Edholm of Electrolux, Corey DuBrowa of Waggener Edstrom and Ron Defeo of The Home Depot on the importance of internal buy-in to social media and how to get it.
Tags: Commentary, Leadership, Page Society, Reputation, Social Media, video
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