Howard Clabo, Senior Director of Worldwide Media Relations at Applied Materials, on repositioning the company as a leader in solar technology after years of strategically operating in the background for its clients in semiconductor, television panel and other industries.
Posts Tagged ‘ video ’
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
Tom Martin on ethics in corporate communications
PulsePoint Group
July 7th, 2009
Tom Martin, a senior counselor with PulsePoint Group, the Executive-in-Residence at the College of Charleston and a member of the Josephson Institute of Ethics Board of Governors, on the state of ethics in corporate communications.
Paul Argenti on using social media as corporate tool
PulsePoint Group
May 26th, 2009
Paul Argenti, Professor in Dartmouth’s Tuck School of Business, on using social media as a corporate communications tool.
Bob DeFillippo on communicating news to employees
PulsePoint Group
May 18th, 2009
Bob DeFillippo, CCO of Prudential, discusses how the company communicates news with employees through its PRU Today platform.
David Samson on managing reputation under intense scrutiny
PulsePoint Group
May 6th, 2009
David Samson, General Manager of Public Affairs at Chevron, on managing reputation in an industry under intense scrutiny.
Ray Jordan on J&J’s organizational philosophy
PulsePoint Group
May 1st, 2009
Ray Jordan, Corporate VP of Public Affairs and Corporate Communication at Johnson & Johnson, on the organizational philosophy of J&J and the corporate communications group and how they maintain consistency.
Andrew Walker on communications in the sporting industry
PulsePoint Group
April 28th, 2009
Andrew Walker, VP of Communications for the Women’s Tennis Association, talks about how communications is effectively utilized in the sporting industry.
Michael Watras on trends in branding
PulsePoint Group
April 20th, 2009
Michael Watras, Chairman and CEO of New York branding consultancy Straightline, on major trends in branding.
Jon Iwata on Web 1.0 vs. Web 2.0
PulsePoint Group
April 7th, 2009
Jon Iwata, SVP Marketing & Communications at IBM, discusses the fundamental difference between Web 1.0 and Web 2.0 and why communications pros are aptly suited for the Web 2.0 environment.
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Jon Iwata on integrating marketing and communications
PulsePoint Group
June 4th, 2009
Jon Iwata, SVP of Marketing and Communications at IBM, on how IBM is integrating marketing and communications.
Tags: Commentary, Leadership, Organizational Design, Productivity, video
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