Arthur Page Society Future Leaders Experience participants Diane Terrell, VP of Strategic Communications at FedEx; Benjamin Atkins, Global Pharma News Manager at Novartis; and Morgan Marzec, a consultant at Gagen MacDonald, discuss overcoming the first barrier to adopting corporate social media programs … culture.
Posts Tagged ‘ video ’
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
The Scope of Social Media
PulsePoint Group
August 21st, 2009
Check out this video from Socialnomics.net for some compelling statistics on just how big the impact of social media really is.
Paul Argenti on the greatest resistance to company adoption of social media
PulsePoint Group
August 5th, 2009
Paul Argenti, professor in Dartmouth’s Tuck School of Business, on the greatest resistance to adopting social media inside most companies — fear of losing control.
Ray Jordan on learning from a tough situation
PulsePoint Group
July 24th, 2009
Ray Jordan, Corporate VP of Public Affairs and Communications at Johnson & Johnson, on learning from a tough situation at J&J.
Howard Clabo on positioning Applied Materials as a leader in solar tech
PulsePoint Group
July 13th, 2009
Howard Clabo, Senior Director of Worldwide Media Relations at Applied Materials, on repositioning the company as a leader in solar technology after years of strategically operating in the background for its clients in semiconductor, television panel and other industries.
Tom Martin on ethics in corporate communications
PulsePoint Group
July 7th, 2009
Tom Martin, a senior counselor with PulsePoint Group, the Executive-in-Residence at the College of Charleston and a member of the Josephson Institute of Ethics Board of Governors, on the state of ethics in corporate communications.
Jon Iwata on integrating marketing and communications
PulsePoint Group
June 4th, 2009
Jon Iwata, SVP of Marketing and Communications at IBM, on how IBM is integrating marketing and communications.
Paul Argenti on using social media as corporate tool
PulsePoint Group
May 26th, 2009
Paul Argenti, Professor in Dartmouth’s Tuck School of Business, on using social media as a corporate communications tool.
Bob DeFillippo on communicating news to employees
PulsePoint Group
May 18th, 2009
Bob DeFillippo, CCO of Prudential, discusses how the company communicates news with employees through its PRU Today platform.
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- Part 3: Engagement Breaks Silos
- The Role of “Corporate” in a Comms Organization
- Part 2: The Seven Drivers of Integration are a Little Eclectic
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Video Posts
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- PulsePoint Group Corporate Communication Index Series Part 7: Deeper Focus
- The Weekly Pulse: 2/23/11
- PulsePoint Group Corporate Communication Index Series Part 6: Change
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- PulsePoint Group Corporate Communication Index Series Part 5: Managing Talent
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- PulsePoint Group Corporate Communication Index Series Part 3: Deeper Role
- The Digital Story of the Nativity
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Richard Jones on communications in an economic crisis
PulsePoint Group
October 8th, 2009
Richard Jones, SVP and Chief Communications Officer at Guardian LIfe Insurance Company, on the key communications challenges a tumultuous economy poses for a large financial services company.
Tags: Commentary, Crisis & Issues Management, Leadership, video
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